Therapy Keywords - Health Advertising

[Digitaldar]

I've had no problem running ads for therapists in the past. Today, I was helping a new client and as we went to add another adgroup with the keyword PTSD counselling, it could not get approved in any keyword match type. Previously you would request an appeal and this would be handled quickly but from the adgroup screen where you add more kw, I could not get past trying to add this new keyword. Also the Pmax campaign had a similar message and I had to fill out a form requesting a review whereas previously it was easy to request an appeal. If policies had changed, you'd think that we'd be notified for existing clients?

 

[Chris Barnard]

You would think, right? Let's hope not, I've noticed both appeals processes recently too.