TikTok local search

[Oliver Keates]

I would be interested in peoples opinion about Tiktoks development of their search feature. Gen Z are starting to use Tiktok to find local businesses instead of using google.

 

[Jenny_BrightLocal]

Great question Oliver! I wrote about it here: The Rise of Social Search: Transforming the Way Local Businesses Are Found

I think it's a really great opportunity for local businesses, whatever the industry. Some key takeaways:

1. Content is more like to go 'viral' on TikTok and seen by many.
2. Video content is easy to consume information from and a more engaging form of content.
3. Unlike Google, TikTok videos capture the experience of somewhere, rather than just a curation of photos
4. Creators on TikTok provide authenticity through their video recommendations. This is potentially more trustworthy than Google reviews.
5. TikTok is testing a nearby feed, which could be really powerful for local business discoverability. A great chance to get ahead of competitors!

 

[cfazio]

The main question to consider - is Gen Z your target market?

 

[Oliver Keates]

Great question Oliver! I wrote about it here: The Rise of Social Search: Transforming the Way Local Businesses Are Found

I think it's a really great opportunity for local businesses, whatever the industry. Some key takeaways:

1. Content is more like to go 'viral' on TikTok and seen by many.
2. Video content is easy to consume information from and a more engaging form of content.
3. Unlike Google, TikTok videos capture the experience of somewhere, rather than just a curation of photos
4. Creators on TikTok provide authenticity through their video recommendations. This is potentially more trustworthy than Google reviews.
5. TikTok is testing a nearby feed, which could be really powerful for local business discoverability. A great chance to get ahead of competitors!

Hey

You make some great points!

1. Having been on Tiktok since 2019 i think it would be
beneficial for people in the local seo industry to learn about short form video content creation.

2. I have noticed some traditional seo agencies have also included Tiktok SEO as one of the services they provide over the past year.

As a UK TikTok user i haven't got the nearby feature which would be really useful to test out.

brendangahan


3. I have noticed industries such as lawyers, real estate and accountants are using this as part of their local marketing efforts. I have been on Tiktok lives where lawyers are doing Q & A's with their followers on legal advice.

Google shorts is fast becoming more popular and can be incorporated in with local seo.

 

[Oliver Keates]

Great question Oliver! I wrote about it here: The Rise of Social Search: Transforming the Way Local Businesses Are Found

I think it's a really great opportunity for local businesses, whatever the industry. Some key takeaways:

1. Content is more like to go 'viral' on TikTok and seen by many.
2. Video content is easy to consume information from and a more engaging form of content.
3. Unlike Google, TikTok videos capture the experience of somewhere, rather than just a curation of photos
4. Creators on TikTok provide authenticity through their video recommendations. This is potentially more trustworthy than Google reviews.
5. TikTok is testing a nearby feed, which could be really powerful for local business discoverability. A great chance to get ahead of competitors!

Here is the data of one of my viral TikToks from 2019 when their wasn't much content available in specific niches:

 

[Jenny_BrightLocal]

It's really interesting to see the data behind one of your viral videos - I think it shows the power of the algorithm in making content go viral!