Title Optimization

[vivekrpatel]

Hi all,

I hope you all are doing great and fantastic!

I have a quick question on title optimization.

Is that good to add Service first, Company 2nd, and Location 3rd.

Plumbing Services | Company Name | Location Area

It looks pretty much cleaner and I guess Google will never have an issue understanding it.

Appreciate your feedback.

Thank you,
Vivek

 

[djbaxter]

My preference is Plumbing Services | Location/SAB | Company Name

That matches search behavior better.

 

[vivekrpatel]

My preference is Plumbing Services | Location/SAB | Company Name

That matches search behavior better.

Yes, that's true.

Thank you!

 

[Yan Gilbert]

Just to add, I don't think it is necessary to add the branding to the title of every internal page.

 

[Theo1313]

Just to add, I don't think it is necessary to add the branding to the title of every internal page.

Are you saying this assuming Google will always add it in the listing or that it might get chopped off?

For us, adding the brand name is important for our home service business (HVAC/Plumbing/Electrical) due to how strong our brand is within our area. Meaning, we want to always make sure a searcher sees our name as "front and center" as possible.

 

[djbaxter]

@Yan Gilbert said "it's not necessary"; I agree.

However, as far as I know there's no harm in having it unless your page titles are already excessively long.

 

[Yan Gilbert]

Of course, situations are different for each site, but it's more to avoid something like this, where the branding takes up more characters than the actual keywords you want to rank for. I wouldn't trust Google not to get confused with so much word overlap.

 

[vivekrpatel]

Hey guys,

Thank you for sharing your thoughts on this.

I agree with most of us that situations are different for different sites and we need to take a call accordingly.

Have a great day!

Stay healthy, stay fit!