Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Reaction score
40
I've jumped into a local marketing project that was doing fairly well prior to me getting involved. After some optimization and tweaking, the results improved. More top listings, seeing my new page titles as the map listing title, additional terms now triggering the listing and overall capturing more real estate in the serps.

Looking at the Google Places Dashboard and Google Analytics, the # of impressions are up for big time in April (still several days left) compared the February and March but the actions are down compared to the previous two months. Analytics reflects the same in referrals from maps.google.com.

Did I over optimize? How do I start pinpointing where to focus my efforts to increase the actions? Mind you, most of the actions are for driving directions or click for more info, very few for clicks to website. I've tried explaining to the SMB that it's important to ask a few questions in an attempt to narrow down the source or where the caller got the number from but most callers can remember where they were 5 minutes ago let alone where they found the phone number.

It's nice to see the site getting in front of more faces but I'd like to see the actions improve as well. What gives?
 
Similar threads
Thread starter Title Forum Replies Date
Rich Owings GMB products with UTM tracking not showing in GSC Help & Support for Google Local 1
P Tracking # For Chambers, Bad for NAP Consistency? Citations 2
N Conversion tracking Local Search 8
Niki Gross Tracking Variables Removed After Dec. Update Google My Business & Google Maps 1
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
L Apple Maps With Call Tracking Number On Website Citations 4
CarrieHill Direct Traffic Look Odd? Your Call Tracking Metrics Setup May Be to Blame Google My Business & Google Maps 0
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
W Call Tracking being Removed NAP, Categories, Dashboard Data 10
lukeelliott Wanted to make a forum post about DNI call tracking. Contact Us Messages 1
JoyHawkins How Do You Track Leads? Local Search 2
Chris Ratchford Can't find call tracking on website... need to remove it Ask a LocalU Expert [PRIVATE] (LocalU) 2
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
JoshuaMackens GMB Ads - Call Tracking Phone Number Paid Search and Local Service Ads 6
djbaxter Tracking for Weekly Digest newsletter Admin Stuff 0
S UTM Tracking Being Removed Google My Business & Google Maps 20
C Suggestions for GMB ranking tracking tool Google My Business & Google Maps 2
erickseo Does having a tracking phone number as primary instead of our regular phone number hurt ranking? Local Search 13
Tim Colling Call Tracking Metrics Alternatives? Local SEO Tools & Software 4
K Customer wants to add a tracking number across all of his Citations NAP, Categories, Dashboard Data 3
M Tracking the Path of a Lead Using Google Analytics Marketing 4
djbaxter Google's Package Tracking Early Access Program Google News: Important Changes & Features 0
Cordell Crowley GMB Postcard Tracking? Google My Business & Google Maps 1
eshad Keyword tracking for nearby towns Local Search 4
Tim Colling Call Tracking vendors - Which to you use for GMB? Google My Business & Google Maps 9
Jens Rank Tracking Software for local results Local SEO Tools & Software 12
obcted Offline Conversion Tracking - FB Websites, Software, and Security 0
obcted Call Tracking In GMB Citations 12
H Tracking down the source of a Google involuntary category change Google My Business & Google Maps 8
JoyHawkins New Free Tool to Track Fluctuation in Local SERPs Local SEO Tools & Software 0
raellovepie Google Messaging shows if it came from KP Quote button. Great for tracking & reply context. Google My Business & Google Maps 0
R Tracking numbers for local service company Citations 4
djbaxter Safari’s New ITP Cookie Policy: Impact on Google Analytics Tracking Organic SEO 0
K BEST Practices for TRACKING GMB website Click throughs? Google My Business & Google Maps 6
M Including tracking number when you submit to data aggregators? Ex. BrightLocal NAP, Categories, Dashboard Data 3
wideangle SEO implications of call tracking numbers on a local directory site Citations 19
codyecp CallRail - Main Line Tracking & Google Analytics Conversions Local Search 0
Tim Colling Call Tracking Metrics no longer provides phone support Recycle Bin 1
snysarah Tracking Numbers & NAP Consistency NAP, Categories, Dashboard Data 1
nathangdavidson What tool do you use for tracking keywords in multiple locations? Organic SEO 8
shripadd How to track SAB Ranking? Service Area Businesses 3
JoshuaMackens Dynamic Number Swapping (Call Tracking) Being Crawled By Google On Website Local Search 20
mattheffner GMB Tracking Number Rejected Google My Business & Google Maps 7
J Google Tag Manager & Google Ads Tracking on Other Sites? Paid Search and Local Service Ads 9
Y Competitor Citation Tracking Google My Business & Google Maps 2
djbaxter Do Not Track may not mean what you think it means Websites, Software, and Security 3
Dan Foland Google No Longer Allowing Tracking Numbers In GMB? Google My Business & Google Maps 16
JoyHawkins Do Call Tracking Numbers Impact Ranking? Local Search 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom