Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Reaction score
339
This is more of a general "local search" strategy, but technically could be used by non-local companies as well...

I was consulting for an agency to help them clean up their citation/local presence mess (old addresses, old phone numbers), and was amazed when I found their Glassdoor and Indeed profiles. They were bare, un-optimized, and unappealing. The worst part was the negative glassdoor reviews left about the company. The funny thing I saw was that this company was trying to hire new staff to their team. *FACEPALM*

So aside from missing a huge opportunity to get a link/citation from a very important source (job board targeted to their city), they have a gigantic negative review bashing the company that's been sitting there for quite a while with no response from the business owner. Major miss.

So while you're out there building citations for clients, don't forget to check job boards. People research those sites before they go in for an interview (if they don't they're really dumb). Make sure the reputation is in good standing, and make sure it's presentable. Those tend to show up pretty high for branded searches.

Thought I'd share this experience with the community.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
WOW! Huge tip and really important point Eric!

If a consumer is critically researching before deciding on a company to buy from or get service from they might search for "Company XYZ Complaints". And I bet if there are any on job boards those are going to rank high. AND if the interviewers complaint is something like "These guys don't seem to care about customers - only money!" I bet that could cause that consumer to surf right over to another company.
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Local SEO Jobs Board: Please read before posting Local SEO Job Board 0
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
Tim Colling Google?s job listings search is now open to all job search sites & developers Local Search 2
M dollarsincome.com online job user money screenshot Recycle Bin 0
I invest money online no scam job screenshot Recycle Bin 0
Colan Nielsen Help Me to Help You! - What Can Your Clients Do to Help You Do Your Job? Consultant's Corner 6
Dustybones Happy Friday for those of you that have a nice 9-5 cush job! Break Room: Chat and Off Topic 1
N The best way to get a review after a job? Local Reviews 11
Dustybones White Board Friday: What You Need to Know About Technical SEO Organic SEO 1
Dustybones White Board Friday: Does Pure Brand Strength Affect Your Ranking? Local Search 2
Linda Buquet 2015 Is The Year Of Message Boards And Forums Break Room: Chat and Off Topic 3
Dustybones WHITE BOARD FRIDAY: Sometimes you need to break the rules in SEO Local Search 0
H Local SEO Prospecting tools for Digital Sales Reps Local Search 6
Eric Rohrback Yelp Ad Reps Overly Agressive Paid Search and Local Service Ads 9
H I swear, GMB phone reps are gaming their automated feedback system Google My Business & Google Maps 10
Linda Buquet Journalist Creates Fake Company & Buys Amazing Rep to Out the Underbelly of ORM Local Reviews 3
Linda Buquet Google To Train 20,000 3rd Party Reps To Sell Local Google My Business & Google Maps 3
R Question about Independent Sales Reps/Account Managers offering my Service Service Area Businesses 7
R Question about Independent Sales Reps/Account Managers offering my Service Service Area Businesses 7
Chris Ratchford A month after phone call with Google rep- still no action? Google My Business & Google Maps 0
M Google Places Support, Google Reps, Client Relationships, Rant Google My Business & Google Maps 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom