Useful Local Search and Google Business Profile Data to use in presentations to potential clients

[Oliver Keates]

Hi

Does anyone have any data from google or industry leading local search leaders to show potential clients the benefits of creating a google business profile and in general the justification on why a business should pay attention to local search in 2021 and going into 2022? @JoyHawkins @Colan Nielsen

thanks

 

[Colan Nielsen]

Hi Oliver,

This study does a good job painting a picture about how GBP drives more leads than organic. How Many Leads Does Google My Business (GMB) Drive? - Sterling Sky Inc

 

[Colan Nielsen]

I'd also point them to all the changes that Google made this year. Google is investing a ton of effort into their local product. The timeline on our website highlights all the major changes month by month.

 

[Oliver Keates]

I'd also point them to all the changes that Google made this year. Google is investing a ton of effort into their local product. The timeline on our website highlights all the major changes month by month.

Thanks i'll checkout the website.

I have noticed more industries have moved away from having stores/offices trading solely online, it will be interesting to see how google deals with this.

 

[ibweb]

@Oliver Keates if your working with non-technical individuals or small businesses, you might check out this article that one of my colleagues wrote - Important Google Algorithm Updates of 2021 for Small Businesses and Local SEO
It's meant to give a snapshot of how Google is evolving and updating their algorithm in 2021 and has a list of important, Google-confirmed updates explained fairly simply.
Also, one more great article here on the 2021 Local Search Ranking Factors.

These might help for those that think SEO is a "set-it-and-forget-it" strategy.