Joined
Dec 18, 2012
Messages
179
Reaction score
2
What are your thoughts on using city and state on all pages for meta title, heading and meta description?

I've heard that is how it should be, but wouldn't that be over-optimization, and awkward for the visitor to see the city in heading of every page?
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
We only usually use City and State if there is more than one city with the name. I think if you have schema properly in place, you can omit the state code around the site. I also it think it looks better to users just to have the city so in places where it's visible to users I would leave it out unless you believe it to be absolutely necessary but it's personal preference in titles and meta descriptions, imho. I'm curious to see what everyone else has to say, though.
 
Last edited:
Joined
Dec 18, 2012
Messages
179
Reaction score
2
In looking at rankings, it still looks like google is giving higher rankings to websites with the city in the main domain name. Nearly EMD sites which I thought went out a few years ago.

Mike

We only usually use City and State if there is more than one city with the name. I think if you have schema properly in place, you can omit the city code around the site. I also it think it looks better to users just to have the city so in places where it's visible to users I would leave it out unless you believe it to be absolutely necessary but it's personal preference in titles and meta descriptions, imho. I'm curious to see what everyone else has to say, though.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Ya Google still loves EMDs and PMDs for local. Has for a long time.

The EMD update didn't really affect local. And the whole EMD thing never penalized EMDs for just being an EMD, it was only if it was a thin or spammy EMD with nothing else going for it, the EMD alone would not give a ranking boost.
 
Joined
Dec 18, 2012
Messages
179
Reaction score
2
I'm seeing a competitor domain that has no age beating us now for many terms. We are doing everything by the book, so have no idea why this new domain is getting top rankings.

bestdentists[cityname].com

In looking at rankings, it still looks like google is giving higher rankings to websites with the city in the main domain name. Nearly EMD sites which I thought went out a few years ago.

Mike
 
Similar threads
Thread starter Title Forum Replies Date
Durandl Is including City/state in meta title and H1 still useful for ranking Local Search 10
C Using brand + City Name as Business name Local Search 3
T Business w/3 Locations: What City(s) Do I Use in Home Page Title Tag? Multi-Location Issues 2
Travis Van Slooten Business w/3 Locations: What City(s) Do I Use in Home Page Title Tag? Multi-Location Issues 2
A Best City to Use for NAP Listing NAP, Categories, Dashboard Data 9
A Best City to Use for NAP Listing NAP, Categories, Dashboard Data 9
R Using an Alternative City Name in Google+ Local Page NAP Local Search 12
Annika Neudecker Should you use more than 5 GMB categories? NAP, Categories, Dashboard Data 1
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
K Correct use of schema Google My Business & Google Maps 2
walkities Multi Location Using Same Phone Number? Local Search 2
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
djbaxter How To Use the new noindex and force redirect custom addon for threads Admin Stuff 0
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 7
Ellen Looking for live example of website using Place Photos Google My Business & Google Maps 5
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
Wary Goose Anyone used the Business Banking Service GMB Category in the U.S. yet? NAP, Categories, Dashboard Data 5
bczubiak Dental website using W E O Media Template Website.. ditch it and build a new one? Local Search 1
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
K New local business using stock photos for portfolio Local Content 5
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
Chris Ratchford GMB account login using @pages.plusgoogle.com email Google My Business & Google Maps 1
nathangdavidson Anyone using Google's Marketing Kit tool to promote reviews? Google My Business & Google Maps 5
Ben Walsh Haro - are people still using it effectively in 2020? Ask a LocalU Expert [PRIVATE] (LocalU) 3
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
J Using gmb categories in URLs Google My Business & Google Maps 2
Ryan Steinolfson Practitioner's Page - Using a Cell Phone number for the listing Google My Business & Google Maps 2
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
STM Using Web 2.0 properties to boost local rankings in 2020? Local SEO Tools & Software 1
Nicole Basham Can a storage facility be used for a GMB listing? Google My Business & Google Maps 4
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
Nicole Basham Using Spanish-language content in GMB listing Google My Business & Google Maps 4
A What Wordpress Website Builder & Theme do you use? (Page speed in mind) Organic SEO 4
D Use a location page or use homepage? Local Search 2
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
A What Wordpress Speed Optimizing Plugins do you use? Websites, Software, and Security 7
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
P Data aggregator sites - Who to use? Citations 3
genzlinger Getting Business Address Found Using Siri Local Search 1
C Don’t we all want to develop fast websites? WordPress fastest page speeds using background images <srcset>, <img>, <picture>, @media, @2x retina Websites, Software, and Security 0
O When do you use Google Maps APIs? Local Content 1
P Schema Markup - SameAs - Using these for citations for branches Citations 14
J Using the phone number of the previous local business Citations 5
P Can I use? Schema.org [TaxiService as Airport Transfer Service] Local Search 6
nathangdavidson Asking clients to use specific words in Google reviews, against guidelines? Local Reviews 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom