Angela Baird

Member
Joined
Aug 8, 2012
Messages
6
Reaction score
0
When trying to figure out the best NAP, I do a citation search using Ste and get A LOT more citations then when I use Suite (spelled out). Should I go with Ste for the NAP? I heard Google doesn't use Ste. Is it better to match the most citations though?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Are you asking if you should change NAP on the Place page?

How is it listed on the Place page now? If it's Suite on Place page and you are asking if you should change Suite to Ste on Place page I vote no.

Here is some of the advice I give in my training... I don't think G really likes the Ste abbreviation. Seldom see it on dupes or scraped listings even if the majority of citations are in that format. (And often Ste has the majority of citations because often that's the USPS official address so many YPs pick it up and list it that way.)

Plus realize even a slight change in address can cause lost reviews. Heck these days even if you just look at a listing wrong you can lose reviews.

PLUS even if you thoroughly analyze all and change to what you think is by far the best address format - what all too often happens is then you go out and build citations to match and change the site to match and chances are strong that she'll just change the address back on you anyway. Then nothing will match and all that work will be wasted.

I teach how to do very in-depth NAP research and analyze a bunch of stuff before making a decision on changing anything in NAP. AND every situation is unique. BUT in general my rule of thumb for NAP changes on Place pages is "if it ain't broke - don’t fix it."

Meaning, if the name is wrong or KW stuffed - then yes it's broke you must fix it. If Suite is missing or wrong, then it's broke, you must fix it. BUT if the only thing wrong is a standard address abbreviation that has more citations BUT that she can likely match anyway AND could cause problems and extra work - only to have her change it back on you anyway - then I say best to leave it alone.

In the past I was much more strict on exact match NAP but now that she's changing address on you half the time no matter what you do AND with all the review problems, I normally lean toward leaving basic address abbreviations the way they are on the Place page.

(Sorry to write a book. Have been wanting to write out and explain all that in detail somewhere for my training. I explain in detail verbally, but now I can also just link to this post.)

Does that make sense?
 

Angela Baird

Member
Joined
Aug 8, 2012
Messages
6
Reaction score
0
Thank you Linda! That was very helpful. So if there's more citations with Ste. would you still recommend building the site on that NAP, even if you don't update GPL to match it? Or should you build the site on the NAP that matches Google Places even if the citations are lower? Here is one example: "149 N 1200 E, Ste 110" "801-766-4741" = 4,990 citations, "149 N 1200 E, Suite 110" "801-766-4741" = 34 citations.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Well that's not the whole picture. The current Place page is totally different:
149 North 1200 East #110. North and East spelled out and #.

Then in map maker there are all kinds of edits. Not sure if done by you or bots. But Ste was there at one point and someone deleted the address.

I checked site to see what NAP is there but there is no NAP on the site?

I'd also check USPS to see if N and E should be abbreviated.

And they have some good reviews so after you complete all the research you just need to very carefully weigh whether it's worth making changes and potentially losing reviews.

But the key is once you do all the research and decide on best NAP for Place page, then should get that exact NAP on all the right places on the site and build citations with that same NAP.
 
Similar threads
Thread starter Title Forum Replies Date
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
K Correct use of schema Google My Business & Google Maps 2
walkities Multi Location Using Same Phone Number? Local Search 2
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
djbaxter How To Use the new noindex and force redirect custom addon for threads Admin Stuff 0
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 3
Ellen Looking for live example of website using Place Photos Google My Business & Google Maps 5
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
Wary Goose Anyone used the Business Banking Service GMB Category in the U.S. yet? NAP, Categories, Dashboard Data 5
bczubiak Dental website using W E O Media Template Website.. ditch it and build a new one? Local Search 1
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
K New local business using stock photos for portfolio Local Content 5
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
Chris Ratchford GMB account login using @pages.plusgoogle.com email Google My Business & Google Maps 1
nathangdavidson Anyone using Google's Marketing Kit tool to promote reviews? Google My Business & Google Maps 5
Ben Walsh Haro - are people still using it effectively in 2020? Ask a LocalU Expert [PRIVATE] (LocalU) 3
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
J Using gmb categories in URLs Google My Business & Google Maps 2
Ryan Steinolfson Practitioner's Page - Using a Cell Phone number for the listing Google My Business & Google Maps 2
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
STM Using Web 2.0 properties to boost local rankings in 2020? Local SEO Tools & Software 1
Nicole Basham Can a storage facility be used for a GMB listing? Google My Business & Google Maps 4
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
Nicole Basham Using Spanish-language content in GMB listing Google My Business & Google Maps 4
A What Wordpress Website Builder & Theme do you use? (Page speed in mind) Organic SEO 4
D Use a location page or use homepage? Local Search 2
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
A What Wordpress Speed Optimizing Plugins do you use? Websites, Software, and Security 7
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
P Data aggregator sites - Who to use? Citations 3
genzlinger Getting Business Address Found Using Siri Local Search 1
C Don’t we all want to develop fast websites? WordPress fastest page speeds using background images <srcset>, <img>, <picture>, @media, @2x retina Websites, Software, and Security 0
O When do you use Google Maps APIs? Local Content 1
P Schema Markup - SameAs - Using these for citations for branches Citations 14
J Using the phone number of the previous local business Citations 5
P Can I use? Schema.org [TaxiService as Airport Transfer Service] Local Search 6
nathangdavidson Asking clients to use specific words in Google reviews, against guidelines? Local Reviews 2
S Google just changed their rules for GMB posts: If you are a chain, you can now mass post to all your GMB locations using a GMB post scheduling tool Google My Business & Google Maps 6
EmilyW GMB Q&A: using as a FAQ Google My Business & Google Maps 4
SpectateSwamp Using long fancy filenames to curate Videos Mobile & Social 3
CraigJMount 3 Uses of the World "Duplicate Location" in GMB Google Duplicates & Merges 1
SpectateSwamp Using Fancy FileNames to curate videos Recycle Bin 0
djbaxter Google: We Still Use PageRank. We do not use Domain Authority. Organic SEO 0
Chaddow Anyone have experience of using Yandex Business Directory Local Search 18
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
V Google My Business script using GMB API - auto replies, question notifications, post scheduling Local SEO Tools & Software 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom