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Looking at the suggested services in GMB for the businesses I manage (exclusively insurance agencies), I'm seeing a number of similar suggested services. For example,
  • Worker’s Comp Insurance
  • Worker’s Compensation
  • Workers Comp
  • Workers Comp Insurance
  • Workers Compensation
  • Workers Compensation Coverage
  • Worker's Compensation Coverage
  • Workers Compensation Insurance
  • Worker's Compensation Insurance
  • Workers Compensation Insurance Insurance
  • Workers' Compensation Insurance Insurance
  • Worker's Compensation Insurance Insurance
  • Workers’ Comp
  • Workers’ Compensation Coverage
  • Workers’ Compensation Insurance
  • Workman's Comp Insurance
They are all referring to the same thing. My question is, should I accept all suggestions? or do some keyword research to look for search volume, and only choose the top searched term?
 

Phil Rozek

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Looking at the suggested services in GMB for the businesses I manage (exclusively insurance agencies), I'm seeing a number of similar suggested services. For example,
  • Worker’s Comp Insurance
  • Worker’s Compensation
  • Workers Comp
  • Workers Comp Insurance
  • Workers Compensation
  • Workers Compensation Coverage
  • Worker's Compensation Coverage
  • Workers Compensation Insurance
  • Worker's Compensation Insurance
  • Workers Compensation Insurance Insurance
  • Workers' Compensation Insurance Insurance
  • Worker's Compensation Insurance Insurance
  • Workers’ Comp
  • Workers’ Compensation Coverage
  • Workers’ Compensation Insurance
  • Workman's Comp Insurance
They are all referring to the same thing. My question is, should I accept all suggestions? or do some keyword research to look for search volume, and only choose the top searched term?
Yeeeech. I'd just accept one of those, or a couple. As you say, they're basically all the same.

I haven't found that GMB "services" help rankings, or help you rank for terms you wouldn't rank for otherwise. So there's not much reason to fluff out your GMB services.
 

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