Jan 14, 2014
Reaction score
Hi All.

Here's a site that's puzzling me.

Searching for "optometrist in austin" (a fairly competitive area), you'll see this.


The site (highlighted) has no backlinks. The website itself is nothing from a design/user experience perspective. They don't have Google publisher set up. They don't have more reviews than their competition, their page isn't particularly optimized (description reads like an ad, no profile picture, no cover photo...) Their website homepage title tag is over optimized...They're not near the center of town...

Might be an interesting case study to look at...since they're #3 in organic and A in Local.

They are using Open Graph...



Aug 18, 2014
Reaction score
The domain age close to 6 years old, and in internet time that's ancient.


Oct 28, 2014
Reaction score
He also has 100,000+ views on his local page.

My experience is that aged g-local listings will rank like a beast regardless of the content in them.

Old domain + old g-local listing + more local focused pack rankings (thanks to pigeon) = His placement.


Jan 14, 2014
Reaction score
Great point about the domain age.

The doctor has 92 reviews on Yelp, with an average 4.5 stars. But it's not a page for the business, just for the practice.

Thanks for your input, guys.


Sep 5, 2013
Reaction score
I saw a consistent #1 drop to #2 after Penguin and the only thing I can guess is the number of reviews. My guy has only a couple but the #1 has 10 5 star Google reviews in 1 year and has reviews everywhere.

Phil Rozek

Local Search Expert
Jul 26, 2012
Reaction score

These guys said it well.

I'm not seeing Li Wang in the organic results, but a few other factors he has going for him:

1. Plenty of Google reviews.

2. He's using a "descriptor" in his Google Places name ("Optometrist").

3. Pretty clean citations.

4. "Optometry" in the domain name. (Yes, that is still a minor advantage, even after Pigeon.)
Similar threads
Thread starter Title Forum Replies Date
H The weirdness of organic results for certain queries Local Search 3
F Weird GMB Performance (Local Falcon) Google My Business & Google Maps 4
S GMB suspension with weird response Google My Business & Google Maps 5
L My business got suspended and then reinstated but something weird happens Help & Support for Google Local 3
Terry Local search results acting weirdly? Local Search 4
S GMB Weird info Local Search 1
F Weird Maps Problem - Disappearing But Still there! Local Search 1
A Weird Email from Google? Google My Business & Google Maps 14
Chris Ratchford Weird URLs in Google Analytics Organic SEO 5
H Weird results for "dispensary near me" Ranking Puzzles 6
N How to remove weird location that doesn't exist? Google My Business & Google Maps 3
stryker Google picked up a really weird title from my new website. Local Search 3
R Weird SEO Problem - No Longer Ranking in Some Areas Ranking Puzzles 4
RSWHTN Weird SEO Problem - No Longer Ranking in Some Areas Ranking Puzzles 4
timcapper Very Weird Map Listing Display in Turkey Google My Business & Google Maps 0
O Google GMB acting weird. Local Search 11
D Weird Sitelink Issue Organic SEO 6
M Weird SERPS Local Search 1
M Weird Spike Local Analytics Google My Business & Google Maps 3
Linda Buquet Why are my Reviews not showing in SERP 7 Pack? Weird Merged Dupe Problem Local Reviews 3
Tyson Downs Well this is weird..... (New Google Dash) Google My Business & Google Maps 4
Phil Rozek Weird date range showing in 7-pack results Local Search 5
S Weird "Scare Tactic" Email From Google Adwords Express? Google My Business & Google Maps 7
C Weird results for verizon stores Local Search 2
0 Primary Owner hospitalized and has a stroke. Need to add myself as a manager. Verifying via phone calls only grants me Site Manager access. Help & Support for Google Local 1
djbaxter Mozilla to remove Site Specific Browser (Site as app, PWA-like feature) Mobile & Social 0
D Should I Bother Updating NAP on Business Listings and 3rd Party Sites? Citations 7
ChristianRdz Redirecting a ranking page to another site Organic SEO 4
djbaxter Google Search Console: New and improved crawl stats for your site Organic SEO 0
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
djbaxter Speed Test for WordPress sites Websites, Software, and Security 1
D How to properly form site structure for power washing company that serves 10 towns? Local Search 3
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
JoshuaMackens Insurance Citation Sites Local Search 5
I How does URL Shortening sites like Umuly work? Websites, Software, and Security 0
sixthcitysarah What citation sites would you say are still important in 2020? Citations 10
Dana Franks Rankings crash after new site - is it the domain? Organic SEO 3
K Gaining Access to Listing as a Site Manager Local Search 7
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Conor Treacy GMB Listing for a "mainly" eCommerce site Google My Business & Google Maps 4
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
P Data aggregator sites - Who to use? Citations 3
Igor Disabling Website link to Google Business Site Local Search 1
S Site health impact on individual pages ranking? Local Search 2
djbaxter WordPress Sites Targeted in Large-Scale Attacks Websites, Software, and Security 0
G Reviews Markup showing in Serps for Every landing and store page for eccomerce site - Is this is a hack ? Local Reviews 0
Rich Owings Is this a way to get review star icons for your own site in SERPs? Local Reviews 5
djbaxter New features in Search Console to help you move your site Moving or Name Changes 0
Y Remove my name and address from your site. Contact Us Messages 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom