MichaelW

Member
Joined
Feb 23, 2015
Messages
48
Reaction score
0
Hi,

The Business has changed it's name and has a new GMB Page. I marked the old GMB page as closed.


However the business still trades at the same address and phone number with same type of business.


Previous clients that knew it by it's old name might now think it's closed if they come across the GMB page.


Should I have marked it as permanently closed? Please any advice.

thanks
Michael.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Michael,

Unfortunately you are stuck between a rock and a hard place. There is no perfect solution here.

Ideally you should have just changed the name on the old page but that probably would have resulted in the same outcome. Google likely would have created a new page and marked the old one closed.

The old one MUST be closed because you can't have 2 listings for the same business at the same location. And even if it was allowed it would hurt your ranking.

Another ranking problem comes from having a closed listing at that location. See this:
<a href="http://www.localsearchforum.com/google-local-important/27109-can-closed-google-local-listings-kill-ranking-important-new-troubleshooting-tip.html">Can "Closed" Google Local Listings Kill Ranking? Important New Troubleshooting Tip</a>

As for potential customer impact - if there is a move at least instead of a permanently closed message you can get a relocated message on the listing with a link to the new one. But there isn't a tag that says name changed or rebranded.

You could contact phone support and see if by chance there is anything they can do, somehow link to the new listing? But I'm not aware of anything that can be done for name changes.

My best advice to businesses? Don't change your name and don't ever move. :rolleyes:
The Google Gods won't handle it very well.
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
@ Linda...Tell that to some orthodontists! A common email or call we get on a regular basis is, "Hey, We're moving our location on Thursday. What do we need to do?"

My best advice to businesses? Don't change your name and don't ever move.
 

MichaelW

Member
Joined
Feb 23, 2015
Messages
48
Reaction score
0
Thanks Linda, this is what I suspected. I'll maybe call them and see if they can do something.

In the meantime maybe Google could consider the option for 'Name Changed'.
 
Similar threads
Thread starter Title Forum Replies Date
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
Y Will small change of google business name hurt my google business rankings? Google My Business & Google Maps 3
Oliver Keates Change in GMB Business name for lawyers industry Consultant's Corner 4
Durandl Business name change - Impact on reviews? Google My Business & Google Maps 2
Colan Nielsen Google Changes Business Name in Local Knowledge Graph Google My Business & Google Maps 4
M Changed Business Name Citations 2
R Restaurant client claimed previous business and changed name Moving or Name Changes 8
Rich Owings Restaurant client claimed previous business and changed name Moving or Name Changes 8
L Google Changes Business Name To Other Than Legal Name NAP, Categories, Dashboard Data 4
Lloyd Silver Google Changes Business Name To Other Than Legal Name NAP, Categories, Dashboard Data 4
R Company with DBA & Legal Business Names - Changing NAP Listing Data? NAP, Categories, Dashboard Data 6
R Company with DBA & Legal Business Names - Changing NAP Listing Data? NAP, Categories, Dashboard Data 6
Chase Billow Business Name and Website Change - Reviews Disappear Help & Support for Google Local 4
Bishop Citations: Business Name Change question Citations 4
Travis Van Slooten Business Name Change - How To Handle Their Google+ Local Page? Google My Business & Google Maps 16
John Tabita Questions about changing address / business name on local listings Google My Business & Google Maps 9
C Minor Changes to Business Name NAP, Categories, Dashboard Data 8
K GMB Adding Old Business Name & Putting True Name in Parathesis Only In English Browser Google My Business & Google Maps 1
Ryan Steinolfson How do you get the business name to show up next to the map pin? Google My Business & Google Maps 2
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
D Is adding emojis to business name gets penalty from GMB? Local Search 1
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
lincolnchan Ideas for outranking competitor with same business name Ask a LocalU Expert [PRIVATE] (LocalU) 8
Craig McBreen Two businesses, different names, point to same website Google Duplicates & Merges 1
ianscott Incorrect Business Names/Duplicate Listings - When To Escalate To Spam Report? Spam on Google 1
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
Caroline Two GMB pages - same business but different names Google Duplicates & Merges 5
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
kathleen.rhodes Spam in GMB business name Help & Support for Google Local 7
codyecp Business / State Legal Name vs. Real World Business Name for NAP? NAP, Categories, Dashboard Data 6
Caroline GMB Business name beats all! NAP, Categories, Dashboard Data 10
H Business with Alternative Names - GMB profile options? Local Search 2
Conor Treacy Client Closed Business, now re-opening with same name Moving or Name Changes 4
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
D Keyword Stuffing in Business Names Question Google My Business & Google Maps 4
Oliver Keates Does my GMB short name have to match the business name for my listing to be optimised? Google My Business & Google Maps 9
Jared Broussard Google Maps: Business Name Search vs. Business Address Search Google My Business & Google Maps 4
Tim Kahlert Citations Business Name For Multiple Locations Citations 4
S Create a short name & URL for your business Google My Business & Google Maps 10
Monica Simpson Business named after Video Game Ranking Puzzles 3
AndySimpson Unicode used for Business Name Google My Business & Google Maps 15
WAHamilton What's the best way to escalate issues with geo keywords in business names? Google My Business & Google Maps 5
Durandl Should I spam my Business name in GMB to rank higher? Google My Business & Google Maps 8
Phil Rozek New naming policies for call-only ads - would be nice if applied to Google My Business Paid Search and Local Service Ads 1
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom