What We Learned From A “Google Only” Marketing Approach

[djbaxter]

What We Learned From A “Google Only” Marketing Approach​

Mike Blumenthal, Gatherup.com
October 21, 2020

Could a “Google only” approach to marketing move the needle for a very small local business? Which Google tools improved visibility and conversions?

We had a unique opportunity with a new, very small diner to see if a Google-only, low-cost marketing campaign could deliver topline results in the form of increased search visibility, more customers, and more revenue.

Here are the “Google only” tools and features we leveraged for this case study:

• Google My Business account (all details and attributes)
• Photos
• Menus
• Google Posts
• GMB Website (& Title Tags)
• Reviews

Watch my presentation below and read through my full case study.

Read more...​

 

[Contractor]

Great article!

As a fellow very small business owner, I wonder how much of a difference having a basic website would be from using the GMB website.