- Jun 28, 2012
- Reaction score
October 21, 2020
Could a “Google only” approach to marketing move the needle for a very small local business? Which Google tools improved visibility and conversions?
We had a unique opportunity with a new, very small diner to see if a Google-only, low-cost marketing campaign could deliver topline results in the form of increased search visibility, more customers, and more revenue.
Here are the “Google only” tools and features we leveraged for this case study:
- Google My Business account (all details and attributes)
- Google Posts
- GMB Website (& Title Tags)