Mike Wilton

Sep 24, 2012
Reaction score
So I wanted to stop by and start a dialogue following a conversation I had today with the manager who is taking over my role at the company I am leaving. We were discussing the limited resources available for SEO and where resources should be spent most. During the conversation the amount of time it takes to cleanup local and local citations came up and he asked if I felt it made more sense to clean up local and get all your core citations updated or get your basics claimed (e.g. Google+, Bing, Yahoo, Yelp) and then focus the rest of your time on just strong online marketing in organic SEO (e.g. link building, content marketing, etc.)

To give you some back story, the company I work for works with cosmetic surgeons, dentists, and dermatologists. So obviously local is pretty vital to their online presence. I know what my response to him was, but I'd LOVE to hear the feedback of the community, as I think it could bring some interesting dialogue to the forum.

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Thanks Mike! This is a great question that I hope will create a good discussion. I'll try to weigh in tonight. Still backed up and playing catch up after my PC crash.

I'll Tweet this and see if we can get some insights going.


Feb 26, 2013
Reaction score
Hey Mike,

Great and very relevant question. Every local seo agency has to answer that same question inherently - what to focus on first.

In my experience, everything starts with local citation consistency. Traditional "organic" seo can be effective, but the citation consistency is almost like a multiplier. So you'll find it much harder to rank for terms that matter and drive actual leads without consistency. This is coming from internal email lead and phone call tracking data.

So having bad citation/NAP listings act as huge 'ankle weights' in the SEO efforts. Combined effort works magically, but starting with pristine NAP/citation consistency in my experience. First place to start in my option - get the anke weights lifted to open the client up for powerful long tail seo efforts...

Mike Wilton

Sep 24, 2012
Reaction score
Thanks for the response Josh. That was my take on it as well, not to mention if you don't clean up NAP early on you risk running into issues with duplicates in Google+ Local, which if associated with your site could wind up creating a mess with rankings in and of itself. Curious to hear more thoughts on this though, I would LOVE to hear more takes from folks in the forum. Maybe even some thoughts on how folks handle it all and what they tackle first. e.g. are there certain citations they worry about in the beginning and then perhaps they split their efforts from organic and citation building from there out...

Chase Billow

Sep 19, 2012
Reaction score
I think JacobPuhl hit the nail on the head with that one, but there's more to the question (and I'd like to hear everyone's take on it, too. I think it's an important question) and that is - which one converts better? ie, would you rather have a spot in the 7-pack or a spot on page 1 of organics?

Like everything else in this business, there's so many factors and so many different situations, that one business' experience may not be so applicable to another type of business.

I would have to do a lot of research on a bunch of my stats but, if I had to pick one, I would say I'd rather have the organic over the Maps. I know that's just an opinion and does't really help answer the question much, but I'm too busy (lazy?) to dig in and really figure it out right now haha.
Similar threads
Thread starter Title Forum Replies Date
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Linda Buquet Important for Local Search Consultants - Survey: Fees Charged, Revenue Earned & more Consultant's Corner 3
Linda Buquet For Local SEO Correlation is as Important as Causation (Or sometimes even more so) Google My Business & Google Maps 2
vivekrpatel What holds more importance for Google Knowledge Graph? Google My Business & Google Maps 0
Linda Buquet Google Review RATINGS Just Got More Important Local Reviews 3
djbaxter Bug in recent versions of Chrome and Edge: More blank pages Websites, Software, and Security 2
Annika Neudecker Should you use more than 5 GMB categories? NAP, Categories, Dashboard Data 2
Niki Business category does not support more hours Help & Support for Google Local 3
S Site has higher DA and more backlinks than sites on 1st page and still not on 1st page Local Search 5
Rich Owings Does "near me" optimization bring more organic or GMB clicks? Organic SEO 4
djbaxter Google services down Dec 14, 2020: Google Ads, Google Analytics, Search Console, more Google News: Important Changes & Features 1
nathangdavidson Is having more than one GMB listing actually against Google guidelines? Spam on Google 9
Chaddow More Hours feature within GMB Google My Business & Google Maps 5
Jorge User with more than 45 Spam Tokens Help & Support for Google Local 2
Ellen See More Hours - Clicking on this doesn't open panel in SERP Google My Business & Google Maps 1
djbaxter Marketplace uncovers more than 80 fake Toronto area listings on Google Maps Spam on Google 4
JulJameson Who can tell me more? Recycle Bin 1
JoyHawkins Google Adds "Get More Reviews" Button in Knowledge Panel Google News: Important Changes & Features 3
A No More PIN Attempts - Reverification! Local Search 2
Cordell Crowley Google Beginning to Push Ads More in the GMB Dashboard Google My Business & Google Maps 1
M This location has been suspended due to quality issues. Learn more Contact Us Messages 1
Cordell Crowley GMB Phone Support No More? Google My Business & Google Maps 10
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
A No more email clue! Google My Business & Google Maps 26
H Adding MORE photos to a GMB profile - - any value Google My Business & Google Maps 25
BenFisher More Places to become More Businesses ? Google My Business & Google Maps 4
T More map views than search views Google My Business & Google Maps 1
Dan Foland Is anyone else noticing Google displaying more consecutive same-site results? Google Algorithm Discussions 6
Phil Rozek "More about [business]" dropdown in local knowledge panel: new? Google My Business & Google Maps 6
S Does Google penalize you for using the Event post hack to get your post to last more than 7 days? Google My Business & Google Maps 6
U Is Google creating more listings with data obtained from elsewhere Google My Business & Google Maps 6
Jeffrey How to get more engagement Google My Business & Google Maps 16
Tim Colling More spam Mod Squad 2
djbaxter Seeing more contact form spam? Contact Form 7 now requires reCaptcha 3 Websites, Software, and Security 0
F Why am I seeing more and more no website businesses rank in 3 pack Local Search 12
djbaxter Google Ignores Edu Links Because They Are Spammed More Organic SEO 7
djbaxter Google AdSense payment notification but more than two years old Break Room: Chat and Off Topic 0
djbaxter Google: New URL inspection tool & more in Search Console Organic SEO 0
Conor Treacy GMB Comparison Tool (& Facebook too) - Does it exist any more? Local SEO Tools & Software 1
Garrett Sussman 5 More Unique Email Templates for Requesting Online Reviews Local Reviews 4
L Is it possible to get more that a 3 months worth of data from google my business ? Local Search 3
Eric Rohrback This... This is where i'd like to see more of our industry go Consultant's Corner 1
Nikos Appointment URLs in more business types Google My Business & Google Maps 10
G More citations, better rating than competitors yet the ranking... Local Search 11
mborgelt Why Aren't More Local Pros Talking about Content Marketing? Organic SEO 6
liriotherapy Help with more local citation please Citations 2
Creativedge 20-year-old Business disappeared from "More Places" Help & Support for Google Local 9
JoyHawkins What Aspects of Local SEO Would You Want More Training In? Consultant's Corner 9
C Getting Local Search Ads to Display More Often? Paid Search and Local Service Ads 10
A Lost more than 20 verified Google business pages for one day ! Google My Business & Google Maps 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom