Why Does My Client Not Rank in Local?

[Vickyboli]

Hi,

After reading this post and an article from Adam Steele (http://www.leanmarketing.ca/stop-spraying-and-praying-understanding-local-results/) I did the exercise for a couple of keywords I want a client to rank for in order to understand if they're ranking based on organic or local factors.

After searching in Google, Google maps and AOL I found that this search is mostly based on local factors but my client does not appear on local results. I checked some of the competitors that appear in the first places of the 7 pack and found that most of them are not even verified, don't have much content and only have a couple of reviews. I have optimized the places account and create citations for this client whatsoever I don't get local results.

What do you think is the reason for this? Some on-site optimization would help me get better local rankings?

Hi Linda,

Thank you so much for the quick response.

The exact keyword I'm looking is: Auto repair Long island ny and my client is Marbren Tire company and this is the Google place profile: https://plus.google.com/111770214481211027010/about?hl=en

It would be really helpful if you can help me identify the reasons of not getting local rankings.

Thanks

 

[Linda Buquet]

Thanks for posting. I'm really tied up the next 2 days but will check when I can.

Hopefully other members will help weigh in too.

 

[Dustybones]

I noticed your address is showing 32-16 Hunters Point on your website and G+, but NAPs in Express Update, Localeze and Axciom show 3216. USPS shows 32-16. Pretty much all of your citations out there show 3216.

Localeze:
Search Listings | Neustar // Localeze

Express Update:
Express Update

USPS
https://tools.usps.com/go/ZipLookup...ity&state=NY&urbanCode=&postalCode=&zip=11101


Also, Looking at Map Maker it looks like the front of the business is on Gale Street. The Marker is on the BP gas station next door.

 

[Broland]

I noticed your address is showing 32-16 Hunters Point on your website and G+, but NAPs in Express Update, Localeze and Axciom show 3216. USPS shows 32-16. Pretty much all of your citations out there show 3216.

Localeze:
Search Listings | Neustar // Localeze

Express Update:
Express Update

USPS
https://tools.usps.com/go/ZipLookup...ity&state=NY&urbanCode=&postalCode=&zip=11101


Also, Looking at Map Maker it looks like the front of the business is on Gale Street. The Marker is on the BP gas station next door.

This.

Also you might want to check where you are at in local rankings. You can just add &tbm=plcs to the url of a Google query.