Why is sometimes Google showing this short description?

[genteinvencible]

Hi, I often see a short description of the business like this...

I went into it some time ago and found that Google used to show it when this exact description was shown on other websites talking about the business. Something like the NAP, if the description is consistent all over internet then Google takes it.

It´s not coming from GMB and I thought it was because of that. But recently I´ve found that sometimes is also displayed despite not being somewhere else.

Any ideas?

 

[Colan Nielsen]

Those are called editorial summaries.

https://support.google.com/business/answer/6088158?hl=en

 

[genteinvencible]

Thanks, @Colan Nielsen I will try to create one of these repeating the same sentence in every mention I get.

 

[Stefan Somborac]

@genteinvencible Repeating the same sentence across the internet seems like a reasonable idea but it won't work. It's not because the algorithm is too smart but because those editorial summaries are written by humans!

See here: Types of business summaries on Google Maps - Google My Business Help