Wincher Shows Massive Traffic Drop - Linked To A Google Update?

[jross]

Hi All,

Our site, an insurance broker in Canada, saw a big drop in traffic on or around January 31st. Wincher shows that all of our direct competition experienced the same thing.

It doesn't appear to be linked to a Google update, but I could be wrong, and that's why I'm reaching out to you fine folks.

Can anyone explain why we all saw this drop?

Thank you in advance!

 

[jross]

Bump! Anyone know what this may be?

 

[Kurt Steinbrueck]

I'm a little confused. Is this a recent drop in traffic? The dates I'm seeing in your screenshot are 2021 and 2022.

 

[jross]

Hi @Kurt Steinbrueck - thanks for your interest. The 2021 and 2022 dates you're seeing are a larger section of time that you can filter by. What I showed in the screengrab was a zoomed-in section on that Jan 2023 date range. Thanks in advance.

 

[Kurt Steinbrueck]

Thanks for the clarification. Have you tracked any changes in your rankings?