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Phil makes some great points about staying on course even though your rankings are doing well. The internet is a living breathing creature. It never stops and you shouldn't either.


The Dark Side of Local SEO

Visibility in the local rankings is a good thing. If I didn?t think so, I?d do something else for a living. And if you didn?t think so, you wouldn?t be reading this :)

But even high rankings in Google Places and beyond can create side-effects you didn?t expect.

Most business owners won?t experience that mostly-good problem. Even the with-it ones who actually try will do a faceplant along the way. Google is fickle, the rest of local search won?t stay still, and the world is a competitive place.
 
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