What's the most effective pitch for selling online review management services?

  • Social Proof

    Votes: 0 0.0%
  • Getting into the Local Pack

    Votes: 2 25.0%
  • Earning stars on organic SERPs

    Votes: 3 37.5%
  • Ranking higher on organic SERPs

    Votes: 0 0.0%
  • Increased revenue due to a strong review portfolio

    Votes: 2 25.0%
  • Internal company value (boosting employee morale)

    Votes: 1 12.5%

  • Total voters
    8
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Your Review Management Pitch Deck: Stats, Themes, and Selling Points

It's incredibly frustrating.

A prospect decides they're interested. They're ready to hear your pitch or accept the proposal. So you do the right thing. You devote a considerable amount of your time, energy and resources to crafting your pitch.

How do prospects reward you?

They ignore you. They glaze over during a presentation. They accept your proposal and then blow you off. Which prompts you to follow up. Your prospect's responses are even worse. They decide to ignore you completely.

What gives?

This blog post is actually a guide that comes with a white labeled review management pitch deck template for those Local Search experts selling online review management. It includes a variety of selling points, themes, and stats to help you in crafting the perfect review management pitch.

Read the full article and download the pitch deck template here.

In your opinion, what's the most effective pitch for selling online review management?

Please leave a comment below and participate in the poll above! Let me know if you think it's an answer I did not include in the poll.

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JoyHawkins

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For us, it's totally about the review stars. We've found it increases click-through-rate by 100-300%. It's hard to find a simple-to-implement tactic that produces those types of results!
 

Margaret Ornsby

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Agree with Joy. Rightly or wrongly, customers seem to only care about stars.
And not having to lift a finger to get them.
 

keyserholiday

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Show them a report of their review count and overall rating on the all review platforms alongside their competitors. We have review monitoring included with our citation vendor, so set up email alerts for all new reviews. They were told up front that they can answer the reviews themselves or let our team do it for them. They choose to let us do it.
 
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Joy and Margaret - Anecdotally, we've definitely had a lot of agency customers say their clients are fixated on those stars as well.

Jason- Totally! Seeing competitors' reviews compared to their own is a huge motivation factor for businesses. Especially when they're aware of specific competitors and want to 'beat them'.
 

Margaret Ornsby

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Agree with you Jason.

Comparing them to their competitors is done carefully. Done incorrectly, biz owners can get too focussed on getting more, thinking it's the new holy grail. And if their competitors do the same thing, some start buying fake reviews. And those often come in faster than what an honest review program generates.
 

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