Linda Buquet
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- Jun 28, 2012
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Have been getting some reports of one-box rankings that should not be ranking at all and are knocking everyone else in that market out of the 7 pack.
These bogus one-boxes that are popping up all over are SUPER SPAMMY and violation-filled.
Most have broken sites or 404 errors and have fake names and bogus locations.
Should not even be in the pack, much less awarded a one-box!
But they are locking out all the honest businesses in these markets.
Maybe spam pays after all???
I think there was a bad update that needs to be rolled back.
The 1st report I got was from a plumbing company I know who is always in the A spot.
EXAMPLE #1: The listing that knocked them out and stole the one-box is like this:
Name in Place page: Plumbers City (not real name, so major violation)
Categories include city plumber (violation #2)
Keyword + city stuffed description, looks like written by a low end 3rd world spammy SEO
Address showing (violation #3)
Located at a Regus office (possible violation)
No website listed.
(EDITED TO ADD) Just called the phone # and it's a Doctor's phone #???
(Ya this plumber listing is really is relevant and deserves a one-box!)
Duplicate claimed listing at same phone and address. (violation #4 or 5. Plus normally a dupe would knock it out of the ranking). This one is a different name, still not the real business name and the site link goes to a plumber directory or maybe rent a site model.
So I checked a couple other cities and have found some other undeserving one-boxes.
(NOTE: Often you need to change location to see these. Sometimes you need to change browsers.)
EXAMPLE #2: Google search: Plumbers San Diego and you'll see this listing got a ONE-BOX and knocks everyone else out of the ranking. Fake name, geo stuffed categories, address visible, city repeated 3 times in description.
Called. Phone is out of service. In MM record goes to a painting company?
So again why does this listing deserve a one-box and how is it relevant if you can't even call them?
EXAMPLE #3: Google search: plumbers denver This one-box is not spammy. It's not even claimed. BUT name is Water System Inc, domain is rampartsupply DOT com. So that's a little odd. Usually the one-box is awarded to exact match names/domains. But what's especially off is this is not even a plumbing company I don't think. I mean if you are looking for someone to come fix your toilet, I don't think that's what these guys do. It says they do wholesale plumbing supplies. So they sell to plumbers but I think consumers that call for help with on-site plumbing problems will literally be SOL.
I've seen a couple other complaints but have not gotten the domains or KWs to do any checking yet.
Seems like there was an algo update or something changed. My Dentist that I got double #1s for dropped from A to G in the pack. BUT I have not worked with him for over 8 months so don't know if maybe his developer or someone changed something. There are things on his listing I would never have done and recommended against, but his developer went against my advice and did them anyway, so maybe he got dinged for them, not sure.
Just wondered if you guys were seeing anything odd out there. Seems like there was an algo update or something. I know in the organic world there was a lot of chatter about a possible algo update on the 21st.
These bogus one-boxes that are popping up all over are SUPER SPAMMY and violation-filled.
Most have broken sites or 404 errors and have fake names and bogus locations.
Should not even be in the pack, much less awarded a one-box!
But they are locking out all the honest businesses in these markets.
Maybe spam pays after all???
I think there was a bad update that needs to be rolled back.
The 1st report I got was from a plumbing company I know who is always in the A spot.
EXAMPLE #1: The listing that knocked them out and stole the one-box is like this:
Name in Place page: Plumbers City (not real name, so major violation)
Categories include city plumber (violation #2)
Keyword + city stuffed description, looks like written by a low end 3rd world spammy SEO
Address showing (violation #3)
Located at a Regus office (possible violation)
No website listed.
(EDITED TO ADD) Just called the phone # and it's a Doctor's phone #???
(Ya this plumber listing is really is relevant and deserves a one-box!)
Duplicate claimed listing at same phone and address. (violation #4 or 5. Plus normally a dupe would knock it out of the ranking). This one is a different name, still not the real business name and the site link goes to a plumber directory or maybe rent a site model.
So I checked a couple other cities and have found some other undeserving one-boxes.
(NOTE: Often you need to change location to see these. Sometimes you need to change browsers.)
EXAMPLE #2: Google search: Plumbers San Diego and you'll see this listing got a ONE-BOX and knocks everyone else out of the ranking. Fake name, geo stuffed categories, address visible, city repeated 3 times in description.
Called. Phone is out of service. In MM record goes to a painting company?
So again why does this listing deserve a one-box and how is it relevant if you can't even call them?
EXAMPLE #3: Google search: plumbers denver This one-box is not spammy. It's not even claimed. BUT name is Water System Inc, domain is rampartsupply DOT com. So that's a little odd. Usually the one-box is awarded to exact match names/domains. But what's especially off is this is not even a plumbing company I don't think. I mean if you are looking for someone to come fix your toilet, I don't think that's what these guys do. It says they do wholesale plumbing supplies. So they sell to plumbers but I think consumers that call for help with on-site plumbing problems will literally be SOL.
I've seen a couple other complaints but have not gotten the domains or KWs to do any checking yet.
Seems like there was an algo update or something changed. My Dentist that I got double #1s for dropped from A to G in the pack. BUT I have not worked with him for over 8 months so don't know if maybe his developer or someone changed something. There are things on his listing I would never have done and recommended against, but his developer went against my advice and did them anyway, so maybe he got dinged for them, not sure.
Just wondered if you guys were seeing anything odd out there. Seems like there was an algo update or something. I know in the organic world there was a lot of chatter about a possible algo update on the 21st.