Hi All,
I've noticed an alarming number of our clients are losing all or some of their listings in Maps. Keep in mind, this happens regardless of their standings in organic. Sometimes it happens when their organic goes down (often of course) but even when organic goes up. We also tend (or used to) rank exceptionally well in Maps with rather "poor" organic rankings, for many clients. So, it's a mixed bag really. For example, we had one client who dominated a highly competitive local service term (#1 maps + #1 organic) but the maps disappeared -- no listing anywhere.
I'm beginning to wonder if there might be something going on with our process: are we "over optimizing" our way out of Maps (is there such a thing?)? Are we over doing it on the inbound link campaign (how would you explain the positive organic growth then?)?
Hmm...
Something is amiss here.
Could there be a new algo update going on?
1. Is it safe to say:
a. If maps disappear, there is a penalty?
b. If maps just goes down, we have an optimization problem?
Thanks for any insight.
-FS
I've noticed an alarming number of our clients are losing all or some of their listings in Maps. Keep in mind, this happens regardless of their standings in organic. Sometimes it happens when their organic goes down (often of course) but even when organic goes up. We also tend (or used to) rank exceptionally well in Maps with rather "poor" organic rankings, for many clients. So, it's a mixed bag really. For example, we had one client who dominated a highly competitive local service term (#1 maps + #1 organic) but the maps disappeared -- no listing anywhere.
I'm beginning to wonder if there might be something going on with our process: are we "over optimizing" our way out of Maps (is there such a thing?)? Are we over doing it on the inbound link campaign (how would you explain the positive organic growth then?)?
Hmm...
Something is amiss here.
Could there be a new algo update going on?
1. Is it safe to say:
a. If maps disappear, there is a penalty?
b. If maps just goes down, we have an optimization problem?
Thanks for any insight.
-FS
