Recent content by Andy

@jross check this article What We Learned From A “Google Only” Marketing Approach ; it talks about SEO wins by a small local business with no website. Albeit different from your situation, it is interesting nonetheless

Consider also what Joy says during the The State of Local Search in 2020 [Webinar Recap] "Once again, this differs by vertical, but according to Joy, “It doesn’t make sense for most SMBs to have a blog.” For example, in the dental industry, it may be hard to come up with valuable content...

I cannot answer whether a blog is a better investment than local contests and ads. I surmise that would be dependent on the local company, the city etc... The approach I would take is to write blog posts optimized around keyword + geo-modifier - so for instance "periodontist mid-town Los...

@Phil Rozek Thank you so much! very kind of you - have a great weekend Best Andy

@Phil Rozek - thank you for your thorough explanations, very kind of you indeed. One last question: would you place the widget on the other pages besides the home page? For instance, on every service page, just before the would-be customer (patient in this case, since it is a dentist) takes the...

Dear all, what is your best advice about where to position reviews widgets on a local (dentist) web site? The main landing page for small local web sites is the home page, so my understanding is that these kinds of widgets should be positioned as high as possible on the home page because they...

Thank you Joy for the prompt response! I just submitted a complaint Andy

Hello, there is a NY periodontist whose listing "Manhattan Periodontics and Implant Dentistry", is killing it in google maps in NYC (for KWs like, obviously, periodontist and other related terms) and that is linking to a web site also killing it in local organic (for KWs like periodontist NYC...

Dear all, since ghost referral spam is still present and since for a many small local sites (like the one I manage) 40 sessions a month of spam is still significant (7%of my site's sessions for instance), I wanted to share with all those of you in a similar situation some useful links...

This is obviously an approach that should be done concomitantly to some sort of legal action. Since you mention that your legal budget is limited can't you envisage a joint (class) legal action with other local SEO companies and local companies? This forum could serve as a platform to rally a...

Re: optimising titles ... also wanted to add that author of the first article talks about checking CTRs (for pages) in GSC as a way to monitor improvements. But he adds that to reach stat significance one should aim for 2000 impressions ... which is way too high for local where impressions (at...

Hello I am working on titles optimisation and want again to remind that an excellent, really excellent article on this topic (already shared by Joy) is HOW TO IMPROVE TITLE TAG CTR BY 20%+ along with Dr Pete's Title Tag Length Guidelines: 2016 Edition Best Andy

To understand google's guidelines I strongly suggest to (re)read David Deering's Understanding Google's Updated Structured Data Guidelines - Local University the article has already been shared on this forum...

Thank-you Dan If I understand correctly you are talking about creating multiple segments for different campaigns, applying them to a dashboard with some basic metrics (sessions, revenue, transactions, users, average session duration .. ) ... can you provide some more info "about the rolling...

Thank-you for your reply James Seeing also Dan's answer it seems that there are more degrees of freedom than I had thought - however, I also checked in a textbook ( the bible of GA "Google Analytics Demystified: A Hands on Approach" 700 pages) and it seems that the source is the source of the...