To clarify, you could run LSAs in multiple states or start separate accounts - another test and see which is best, or change if volume tanks. For PPC/PMax, I would use separate campaigns, relative to location & budget.
Yes, I would use different campaigns for different locations, if they're generally more than 15-30 miles apart, depending on the industry. I generally use location and budget as the determining factors when considering multiple campaigns vs a single campaign.
Greetings! Yes, you can target multiple counties in both LSAs and PPC PMax campaigns. Maybe it's just my OCD, but I also tend to target cities and even zip/postal codes.
I don't think there are cons to targeting counties, cities, zip/postal codes. I tend to think the layered targeting works...
Hey Nick,
While I couldn't directly attribute the pending expiration of the certificate of insurance to a performance drop due to other factors, I have seen ads in SERPs/prolist lacking the verified/screened badge/green checkmark during business hours for accounts with a pending...
And those cards have available funds in case Google decides to ping them? I'm not saying this to question your finances, I'm saying because sometimes (ex: law) weekly budgets could be set to $100K...and Google could ping the card(s) to determine if it's available to support that budget. A reach...
Hey Don, many of us working LSAs have definitely experienced this incredibly frustrating situation. (similar issues here)
TL;DR - start in the account, review everything - recent changes, verifications, budget, GBP link, Policy Manager, billing (make sure this CC can handle the weekly budget...
Hey Garrett, I've used ClickCease in the past and it did make me feel warm & fuzzy for a limited time. Now, I don't trust any of it, but I have trust issues lol. Another one I actually liked better (but did same IP blocking...which kinda seems like chasing tails) was PPCProtect, but I think...
Hi Matt,
While I'm not entirely sure about using the GBP URL for a campaign, I guess you could see if it gets approved. IMO the better way to leverage the GBP is with the location asset. Use the location asset to add the GBP to your Display campaign(s).
"Google Display Network: Your locations...
Yeah, it's pretty ridiculous. Lead quality/volume has definitely tanked in the past year or so in my experience, for a lot of accounts in various industries, and especially after the switch to their automated crediting system.
Super frustrating to say the least.
I do know there is somewhat of a bug impacting email lead notifications, so it could be related to text msg notifications as well. First heard about it here, and haven't heard back from support on any resolution...and don't really expect one, it's been "escalated" but I have little faith.
Have...
I've definitely seen GBPs get unlinked from LSAs, even for totally different businesses, in different industries, in entirely different states.
So you have 2 GBPs currently? And you are looking to merge or remove the duplicate one?
Land sales isn't a job type under the Real Estate Agent industry, but it probably could show for land sales searches with the "Other" job type selected.
And really, I wouldn't have extreme confidence in your ads not showing for those searches even if that "Other" job type is disabled.
So, best...
Keep leads flowing, I see what you did there.
I haven't come across this issue yet, but yes, I would submit the plumbing license to see if it passes in order to add those job types. Then if not, I'd bug the business owner to get a GC license to advertise those services on LSA. And use PPC to...
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