Recent content by Chris Barnard

Hi, Yeah, that sucks, sorry to hear it. The lack of reasoning/communication is ridiculous. But tell your client not to panic or take any action before taking stock of their account(s), and everything/everyone attached to them. Did you click that Policy Manager link, if so, what does it say...

Hi Julia, I agree with the thoughts on competition and potential rating issues. Are the 300 leads still delivering a palatable ROAS? Do you also run PPC for these accounts?

It could be my rose colored glasses, but I'd still look at it as an opportunity. It can be a red flag, but not one that would necessarily preclude working with a potential client. Are there others? (high employee/client turnover, out of touch management, dropping revenue...etc.) If you can have...

Glad to see nothing has changed.

Hi Savannah, welcome! Yeah, it's crazy the amount of change we're seeing, right!? This is one that has actually been out there for awhile - Google indexing social posts/showing on SERPs - in most regions at least. In my opinion, the keyword stuffing of posts wouldn't even matter. On the how it...

Generally speaking, yes, the goal is to rate every lead and mark it booked if it booked a consult or service call. Archive leads you can't work with. If I'm seeing a lot of poor quality leads warranting a "Very dissatisfied" rating, I check job types and locations - and don't submit a majority...

Hey Kurt, if you can get IPs from server logs you can block that way, and contact support to request an invalid traffic investigation. https://support.google.com/google-ads/answer/11182074?hl=en#Reporting_invalid_traffic https://www.google.com/ads/adtrafficquality/advertisers/ (there are more...

25 is well below the required threshold, but maybe it could've also been Seller Ratings showing for the ads? https://support.google.com/google-ads/answer/2375474?hl=en Maybe check their Merchant Center account for past reviews? I'm shooting in the dark here.

If only we could exclude channels on PMax, among other things. Is your industry eligible for LSAs? I'm guessing this decrease in visibility and conversions is after the "learning phase" has completed, and ran the same amount of time, so you're judging apples vs. apples. But yeah, that would be...

Was it a bidding, keyword, or budget issue that prevented your location assets from showing in the Search campaign? Were you bidding on brand and money terms? I hear you on the PMax, even excluding just about everything and training it tight delivered similar results (lots of spam). Only one...

To clarify, you could run LSAs in multiple states or start separate accounts - another test and see which is best, or change if volume tanks. For PPC/PMax, I would use separate campaigns, relative to location & budget.

Yes, I would use different campaigns for different locations, if they're generally more than 15-30 miles apart, depending on the industry. I generally use location and budget as the determining factors when considering multiple campaigns vs a single campaign.

Greetings! Yes, you can target multiple counties in both LSAs and PPC PMax campaigns. Maybe it's just my OCD, but I also tend to target cities and even zip/postal codes. I don't think there are cons to targeting counties, cities, zip/postal codes. I tend to think the layered targeting works...

Leadferno (sponsored) is a good out-of-the-box option too.

Hey Nick, While I couldn't directly attribute the pending expiration of the certificate of insurance to a performance drop due to other factors, I have seen ads in SERPs/prolist lacking the verified/screened badge/green checkmark during business hours for accounts with a pending...