Recent content by rbradf

We’ve been recently testing QR code usage to help us build GBP reviews for a hair salon client I manage. We placed QR codes at salon reception areas and tested placing them on appointment cards and digital receipts, and noticed clear spikes in scan activity during peak hours from mobile devices...

Use Google Search Console’s URL Inspection Tool on the new URLs to confirm that Google can crawl, index, and recognize the pages correctly. If there are any crawl errors or index issues, fix those first, in my case that helped. Also is your new domain verified in the same Search Console property...

Google Search Console’s impressions and average position data are not always 100% aligned with local pack rankings or real-world visibility, especially when tracking a UTM-tagged URL. GSC tracks queries and impressions for the exact URL which might not reflect all the ways your GBP appears in...

I’ve been using SurferSEO (if that's the tool you are referrring too) for several years now, and I really like it! It's intuitive and actionable, especially for improving on-page SEO for local businesses. It gives you great insights on what you content is lacking and how well it aligns with...

Apart from Google Search Console, I like using Screaming Frog for a really detailed, technical look at how Google reads my page if that's what you are looking for. It shows you things like page rendering, content issues, and even JavaScript rendering. It also gives you a raw view of the HTML...

It's already a good sign that you are ranking at the top spot in most areas, you're on the right track. First thing I like to do is look at the competitors who are ranking higher in those areas – what are they doing differently? They might have more reviews, better citations, maybe they are...

From a practical standpoint it’s really hard to advise clients on how to protect themselves from these sudden review removals when Google offers so little insight into their process. And there's going to be more and more of this with AI growing. So it's more important than ever to align with...

The question is indeed vague, however there are some things I would recommend doing giving the information you shared. First, about the domain with city keywords (exact match domains or EMDs) — yes, Google has largely devalued EMDs for broad local search ranking boosts over the last several...