Recent content by Scott Ostermiller

Perfect. Thanks, Joy!

Alright, all you geniuses. I have a client that is in a very remote, small town in south central Idaho. His mail, both for his home and his business, all goes to a box number at the post office. Even though both places have an official street address, the postal service doesn't have delivery...

We're in the carpet, upholstery, tile cleaning space. Largest brand in the world, actually, but individual franchise owners use a variety of different website CMS's and platforms so some of them do better than others.

Great idea. Biggest problem we run into is the CMS we're using doesn't allow individual owners that kind of access (let alone understanding of how to implement). It's a step in the right direction, though. Thanks!

I work with a franchise network of SABs and I've had a few of them say they're getting phone calls from SEO vendors saying that the use of the zip code meta tag on their websites (which usually have 20-100 different zip codes) is going to get them blacklisted by Google. While I have my doubts...

I suppose this may be more of an opinion poll, but I can't find much on what I'm looking for. I'm trying to get a feel for how long a Google review is really valuable. Meaning, in Accounting terms, what's the "useful life" of a Google review? How long after it's posted is it no longer...

Thanks, Joy! My understanding is that one good way to boost your ranking is by requesting reviews from people in those areas, but I don't know how proven that is. Any thoughts?

Hey, everyone. I'm a coach for independently owned and operated carpet cleaning franchise owners across the country. I'm trying to help them optimize their online listings and being findable in Google (which is a VERY large task). A few in particular have expressed frustration that they can't...