Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
Hi Guys,

We have a client that has ONE company name and has had a physical location in Papillion (a city that borders Omaha). He's had the physical location for the past 8 years and does OK with his local rankings. Customers do come his physical location, or he can go to theirs.

He also has a location in Omaha proper, but it's a location that only his employees go to and use it as a base of operations for their mobile business. No customers come to this location.

Each have a different phone number, and each are answered as "XXXX located in YYYY". (where X is the company name, and Y is the city location they called.)

With the recent changes in Google's Local Pack, he's wanting to get the Omaha location on the map, as well as the Papillion location. While setting the Omaha location as a service area is fine, it would overlap the Papillion location too.

Are there any issues with this on the display map? Anything that we need to watch out for?
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
The industry is Locksmith. It's one that's being pounded into the ground especially with the latest update from Google.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Oh that's even worse then. I thought you were going to say plumber...

If you had said plumber I would have simply said:

Service area businesses should not set up more than one listing. (At least in close proximity it won't fly. Franchises in totally different markets is OK.)

Guidelines: "Service-area businesses--business that serve customers at their locations--should have one page for the central office or location."

But since you said Locksmith and as you know they are under intense scrutiny. AND get reported by competing Locksmiths ALL THE TIME at the Google forum for the slightest breaking of the rules.

So I personally would not risk it. But then I'm ultra conservative and careful because I usually help people after they get whacked. And I'd rather have one listing in an area that's not ideal, then have both suspended, have NOTHING showing and possibly fight for weeks to get the original listing back up. (But it's a crap shoot. You could do it and be fine for awhile.)
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
Thanks Linda,

That's pretty much the road that I was on, so you've just reinforced it for me.

I'm certainly more of the inclination that a "get away with it" or "for a while" falls very much in line with "a new Google trick". Generally those tricks get picked up pretty quickly, and then you're right back at the starting line again.

I'll update the client and let them know. Locksmith is certainly cut-throat, and we see the franchise companies snagging the top spots for locations based out of a house all the time - we'll just keep working the physical location end of things and see if we can't get them into the "crap pack" as it now stands.

They were in position 2-7 depending on search phrase, but they pretty much went into panic mode earlier today and trying to do anything to stay in front of customers due to the new Google changes.

Thanks again for the feedback. If anyone else wants to join in on this, feel free!
 

regl8r

Member
Joined
Apr 2, 2014
Messages
23
Reaction score
0
Sorry Linda but I disagree. He has 2 legitimate locations, it would be silly not to use them both. Put a sign in front or on the door so it is is blatantly obvious the company is there. If you are postcard verified it is unlikely you will have issues. If you do you can call Google support, they will probably ask for some proof which you can offer picture of storefront and utility bill. Save the URL of the listing and they will be able to get the same one back up and you won't lose rankings.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Again, the guidelines state:

"Service-area businesses--business that serve customers at their locations--should have one page for the central office or location."

In the past it said more, something like: do not set up additional listings. It still means that, just does not spell it out that way.

I work with directly Google and discuss stuff like this with management all the time and service area businesses, are only supposed to have one listing per service area. And any time it's a locksmith the guidelines are even stricter.

Here is a post at the Google forum about a similar locksmith issue. Treebles one of my fellow Google Top Contributors said: "This type of businesses are allowed only one listing per service area."

<a href="https://productforums.google.com/forum/#!msg/business/7CEuVxnQXms/GO_FVFAifkQJ">Why is my new location for AAA Locksmith Waxhaw being blocked as possible spam after I have verified the page with the pin code Google mailed me? - Google Product Forums</a>

In another thread he said: "Service Area businesses are allowed only one business listing for geographical area and once the Local anti-spam team find these listings chances are they are all going to be deleted."
 
Similar threads
Thread starter Title Forum Replies Date
A Multi-locations - Reviews for the company or for each locations ? Local Search 7
R Best Ways to Get Inventory of Google Maps Listings for Company with Many Locations Google My Business & Google Maps 11
Linda Buquet We changed the name and location to our company. The old phone number is provided the Recycle Bin 0
P To Feature your Company Story Contact Us Messages 2
djbaxter The Online Companies That Know the Most About You Mobile & Social 0
D How to properly form site structure for power washing company that serves 10 towns? Local Search 3
coachmarino Company trying to sell client back their own GMB? Google My Business & Google Maps 4
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
H Vent: Companies are making it harder to invoice Consultant's Corner 9
Zdenek Horak Spam Moving company stehovanikutilek.cz Google Duplicates & Merges 4
Rich Owings Large construction company with multiple divisions All Things Google My Business [PRIVATE] (LocalU) 7
J Don't know if company submitted for GMB reinstatement Help & Support for Google Local 2
Jen Currier Registered Agent Service & PO Box for SAB Companies in CA Service Area Businesses 2
M Fake Reviews/ Possible Lead Gen Company Spam on Google 5
P Can you recommend a person or company to create Schema? Local Search 6
Rich Owings Large construction company has campus with multiple divisions Google Duplicates & Merges 4
dave101 Looking for an SEO consultant with experience optimizing IT support companies Local SEO Job Board 1
dave101 Anyone have experience with optimizing IT Support companies? Service Area Businesses 0
R Garage Door Company Using Brusters Ice Cream Google My Business & Google Maps 10
M Outbound link to company's LinkedIn profile from website Mobile & Social 2
T Old Marketing Company Switches Us To Site Managers Google My Business & Google Maps 2
Jen Currier Can Facebook Reviews be moved from one Company Page to another? Local Reviews 2
raellovepie Review not intended for our company. How to deal with it? Local Reviews 3
M Which Hosting Company do you guys recommend please? Websites, Software, and Security 40
R Tracking numbers for local service company Citations 4
R If You Were Building a Service Company Website Local Search 6
K My company shows twice in search but 1 is not claimed and 1 is not full Google My Business & Google Maps 8
A Which link to use for company Google profile and reviews? Google My Business & Google Maps 10
Tim Colling Removing Facebook company pages - a little help? Mobile & Social 13
A i would like to speak to you regarding google my business listings and future seo management for my company Contact Us Messages 3
J Software Development Companies - Google Doesn't Treat Related Searches as Local Local Search 4
Bryan Bloom Map Pack & GMB spammed company names - How to Get Google to Care Local Search 12
M Three websites, one company Help & Support for Google Local 5
Oliver Keates GMB Company Name Recognition Google My Business & Google Maps 3
Oliver Keates Company GMB listing has been claimed by a third party Google My Business & Google Maps 2
JoshuaMackens Website Design Companies Consultant's Corner 11
schmeetz How to Properly Organize Practitioner Listings Under a Company Citations 5
Tim Colling Is there any point in reporting fake review companies like this one? Local Search Experts Forum 7
A Help pls - Same building, same brand, different companies - Google say no. Google My Business & Google Maps 11
kkbedard Can't Find New Company / Listing in Search results Local Search 8
Linda Buquet New Ownership: Joy Hawkins' Company Sterling Sky, Inc. Has Acquired the Forum LSF News and Announcements 40
H HVAC company bought another company - keep website open? Local Search 5
freerunr Anyone dealt with a company/service like this yet? Local SEO Tools & Software 4
G My GMB is not in the first page another company is alone in the right page of search Google My Business & Google Maps 2
C Googling company name sometimes appears in Google and other times doesn't Local Search 2
T How To do SEO for Software Development company Local SEO Tools & Software 2
Colan Nielsen Companies Offering Google Posts as a Service Google My Business & Google Maps 11
P Wordpress template for business company Local Search 7
S SPAM Re: How to find a good SEO local company? Recycle Bin 0
G Looking for an SEO consultant for a Local Construction Company Local SEO Job Board 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom