Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
<img class="alignnone size-full wp-image-9365" src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/06/LocalSearchConsulting.jpg" alt="LocalSearchConsulting" width="45%" />


How do you Prove the Worth of your Local Search Service to Clients???

Tracking ROI from local search is just plain hard no matter how you cut it!
But how can you expect clients to keep paying you if can't show them your worth?


One of our Top Contributors here at the forum and fellow Google Top Contributor, Joy Hawkins, just wrote a great post with lots of actionable tips.

Actually let me re-phrase that. Joy's post is AWESOME! One of the best I've read anywhere for quite some time.

So I'm just going to quote the 1st part, BUT if you have not read it yet, get over and do it now.
17 tips are waiting there, that will help you GET & KEEP clients!


<a href="http://imprezziomarketing.com/seo-blog/google-local-2/17-tips-to-help-you-measure-roi-from-local-seo/">17 Tips to Help You Measure ROI from Local SEO - Imprezzio Marketing</a>

My clients are local businesses. Joe the Plumber doesn?t have a fancy CRM. He doesn?t even have a good way to log all his calls since he gets half of them on his cell while driving to appointments. $500 or $1000 a month is a lot of money to Joe the Plumber. How does he know that his money is being well spent? How do I show him it?s worth his while to keep paying me? Those are the questions I want to answer.

Tweet: Hiring an SEO is like hiring a lawyer. #LocalSEO @joyannehawkins @imprezziomktgWith that in mind, I want to make sure everyone keeps in mind that hiring an SEO is like hiring a lawyer. My husband hired a traffic lawyer to help him get out of a ticket. He didn?t have to hire the lawyer ? he could have defended himself. However, he hired the lawyer because he knows that he stands a better shot of winning the case because the lawyer is an expert in law and knows the ins and outs of the courtroom. Similarly, a good SEO should know the ins and outs of how to rank on Google because it?s what they do all day long. They have more examples than you do, more businesses and trends to compare and more time to educate themselves on what is the newest and latest trend with Google.

Another great comparison I?ve heard is that SEO is like the stock market.

?You do your research to identify which keywords you feel will perform well in terms of both traffic and conversions, and that provide a good balance between risk and reward, and then you target those keywords. Just like picking stocks.? ? Sam McRoberts

Here are the methods I use to help illustrate to small business owners why they should continue giving me their money every month.


I LOVE all the tips. Especially the rankings screenshot idea. Beautifully simple - something clients can relate to. I totally agree about the ranking reports - just makes their eyes glaze over and is often meaningless.

I'd do a before and after of their main keyword OR one of the most important ones where you made a difference. I'd put right on the image "June 1st: Here are all your competitors on page 1, but you are missing." "July 1st: YAY you are on page one and in the top 3! Additional services and keywords we made significant progress on include: X, Y, Z."

The other thing I really like a lot and had not heard before were the stock market analogies. Really like the way Sam explains Joy's 4th point: Setting Reasonable Time Lines! I'm going to be using that. I'd vote that up as the best analogy of how Local SEO works and I'd be using it with clients all day long if I was still doing SEO.

<a href="http://www.pointit.com/investing-in-seo-the-warren-buffett-way/">Investing in SEO the Warren Buffett Way - Point It</a> - "You simply can?t approach SEO with a short-term investment mentality. If you?re looking for a quick hold-and-flip, that isn?t SEO. If you want to know with some measure of statistical certainty what your ROI will be over the next quarter or year, that isn?t SEO. If on the other hand you?re willing to invest for the long-term, if you have a long-term vision and you?re willing to do whatever it takes to reach your end goal?that?s SEO?


What do you think? Didn't Joy nail it?

What was your favorite part?

Any other good ROI tips to share???

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Re: 17 Tips to Help You Measure Local Search ROI & Keep Your Clients! Joy Hawkins

Thanks so much for your comments Linda. I was really interested to hear your feedback. I also loved the comparison to the stock market - it was a good one.
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Re: 17 Tips to Help You Measure Local Search ROI & Keep Your Clients! Joy Hawkins

Thanks Joy. Looking forward to digging in...
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,102
Solutions
1
Reaction score
388
Re: 17 Tips to Help You Measure Local Search ROI & Keep Your Clients! Joy Hawkins

Great article Joy. Some awesome tips in there.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Re: 17 Tips to Help You Measure Local Search ROI & Keep Your Clients! Joy Hawkins

Very good, seasoned article.
 
Similar threads
Thread starter Title Forum Replies Date
S Best Tips for Organic Traffic Organic SEO 3
F Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Recycle Bin 0
BWrightTLM Yelp Business Listing Tips Local Reviews 4
Justin Mosebach TripAdvisor Optimization Tips? Local Search 8
djbaxter Google: Tips for responding to reviews Google My Business & Google Maps 0
R Free Webinar: Organic Facebook Marketing Tips for Local Businesses Events 0
PaulSteinbrueck Contribute a tip about online reviews? Contact Us Messages 0
Colan Nielsen Image Thumbnails on Mobile: How To Get Them (Awesome Tips) Local Search 2
Garrett Sussman Wedding Industry Review Management Tips & Insights Local Reviews 0
Garrett Sussman Realty Industry Review Management Tips & Insights Local Reviews 0
Garrett Sussman Healthcare Industry Review Management Tips & Insights Local Reviews 2
Garrett Sussman Hospitality Industry Review Management Tips and Insights Local Reviews 0
Garrett Sussman Legal Industry Review Management Tips & Insights Local Reviews 0
Garrett Sussman Home Services Industry Review Management Tips & Insights Local Reviews 2
T Client Getting Review Spammed Like Crazy - Any Additional Tips? Local Reviews 11
Eric Shanfelt VIDEO TIP: How to Make a Direct Google Reviews Link Local Reviews 4
Garrett Sussman 7 Simple Tips to Inflate Your Marketing Agency's Perceived Size Local Reviews 0
J Some Local SEO tips for ranking in London? Local Search 0
S Tips Wanted To Improve My YouTube Subs Local Search 0
H Google Images associated with GMB. Getting worse? Any new tips Google My Business & Google Maps 3
H Tips for avoiding the Hall of Shame and the wrath of the SEO Police? Spam on Google 3
Garrett Sussman 5 Tips to Strengthen Your Reputation Management Strategy and Boost Your SEO Local Reviews 0
James Watt Tip for adding schema to a wordpress site with Yoast Local SEO Tools & Software 16
JoyHawkins 201 Actionable SEO Tips Organic SEO 1
James Watt Google's new mobile testing tool, plus some mobile optimization tips Local Search 1
Garrett Sussman Hug Your (Online Review) Haters: Tips From Jay Baer's Best Selling Book Local Reviews 4
JoyHawkins 34 Experts Share Their #1 Actionable Local SEO Tip Local Search 4
Linda Buquet Experts Share Tips: How to Optimize your Google My Business Listing Google My Business & Google Maps 1
timcapper Citation Tips for Dubai and UAE Citations 0
Linda Buquet 73 SEO Experts Share Penguin Penalty Removal Tips Organic SEO 3
L Critical Google Local Dupe Research Tips: New Tool & New Trick Google Duplicates & Merges 9
Linda Buquet Critical Google Local Dupe Research Tips: New Tool & New Trick Google Duplicates & Merges 9
Colan Nielsen Local Finder Photo Optimization Tips Google My Business & Google Maps 14
D Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Local Content 5
Dustybones Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Local Content 5
L 3 Tips for Developing Locally Focused Blog Content - From a Local Content Writer Local Content 3
Linda Buquet 3 Tips for Developing Locally Focused Blog Content - From a Local Content Writer Local Content 3
Linda Buquet 90 SEO Experts Share their Best White Hat Link Building Tips - Ahrefs Blog Organic SEO 2
Dustybones Got A bad Review? Here Are Some Tips on How to Deal With It Local Reviews 3
Dustybones 5 Great Tips to Improving Your Schema Markup Local Search 1
L Getting Content from Local Clients is Like PULLING TEETH! Part 2 - More Tips Local Content 2
Linda Buquet Getting Content from Local Clients is Like PULLING TEETH! Part 2 - More Tips Local Content 2
Colan Nielsen Great Keyword Research Tip Local Search 6
Linda Buquet Local Video SEO Making You Craz-EO? Here are some tips Marketing 0
CaseyMeraz Competitive Analysis Tips for Local SEO Local Search 2
L Getting Content from Local Clients is Like PULLING TEETH! Tips, Tricks & Tools Local Content 0
Linda Buquet Getting Content from Local Clients is Like PULLING TEETH! Tips, Tricks & Tools Local Content 0
Dustybones URL Structure Tips From Gary Illyes Local Search 6
Linda Buquet 10 Content & Copywriting Tips for Dentists that Put you Ahead of the Pack Local Search 0
CaseyMeraz 20 Local SEO Nerds Share Strategy Tips Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom