JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,441
Solutions
10
Reaction score
3,870
I read Rand Fishkin's presentation this morning and it had some really awesome pointers. Here were my notes from it along with the whole presentation.


- "SEOs feel on average the algo is flattening and the days of a single factor having an overwhelming impact are fading"
- Health websites that link out more tend to rank higher, however dining sites don't see the same pattern.
- Length of content wasn't so much of a factor for dining sites (probably because no restaurants can naturally have long content)
- The correlation of social sharing to ranking is less for real estate than it is for health-related sites.
- In their tests, raw URL mentions had no impact on ranking (not like links)
- Social shares do not lead to links.


<iframe src="//www.slideshare.net/slideshow/embed_code/key/slJWfL1IFQPamN" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/randfish/search-ranking-factors-in-2015" title="Search Ranking Factors in 2015" target="_blank">Search Ranking Factors in 2015</a> </strong> from <strong><a href="//www.slideshare.net/randfish" target="_blank">Rand Fishkin</a></strong> </div>
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks so much for sharing Joy.

And posting from the Summit? Now that's dedication!
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
Great post, Joy. I find it interesting how much more scattered the community has become on what works/how much.
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

LocalU Nov2021

Newest Posts

Most UpVoted Answers

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom