2024 Best URL structure

[newtolocalseo]

Hi all. Recently started helping a friend with SEO and after reading a ton of posts, decided to sign up here.

One thing that I still see a lot of conflicting information on is url structure. Is this ahrefs article the best practice in 2024? It looks like a few years ago that may not have been the case, and a flat structure with the location & service in the slug was more common?

What are implementing today?

Type A

www.example.com/emergency-plumbing-new-york

www.example.com/wallpaper-removal-new-york

** when I check new client sites from other agencies, there’s quite a bit of this structure being used

Type B

www.example.com/location/service

www.example.com/new-york/emergency-plumbing

www.example.com/new-york/wallpaper-removal

Type C

www.example.com/service/location/

www.example.com/emergency-plumbing/new-york

www.example.com/wallpaper-removal/new-york

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ahrefs.com

What URL Structure to Use for Local SEO | Organic SEO

I wanted to start a discussion around URL structures for a website and see if anyone has any case studies to reference. 1. What URL structure do you use for a city page? Do you include the keyword (domain.com/chicago-keyword) or just the city (domain.com/city)? 2. If a business has tons of...

localsearchforum.com

 

[Colan Nielsen]

I'll take Type A all day.

 

[newtolocalseo]

I'll take Type A all day.

Thanks! That’s what I initially planned on using but the ahrefs article & some other posts sent me back to researching the best structure.

We have a site with 300+ pages, 2 locations & two specialties (think hvac & roofing, for example) which could become cumbersome with a flat structure.

Do you mix and match flat url structures for more important key words, with a parent/child structure for others ?

 

[Conor Treacy]

Same as Colan, we use Type A 99% of the time. It's rare that we would go outside of that structure.

 

[newtolocalseo]

Same as Colan, we use Type A 99% of the time. It's rare that we would go outside of that structure.

Thanks! How would you tackle a franchise with 25 locations & many services?

Just hope to spark some great conversation points on this.

I’m not surprised by the preference of Option A based on what we’ve seen in practice, but makes ya wonder about that ahrefs article!

 

[Colan Nielsen]

How would you tackle a franchise with 25 locations & many services?

I would create pages for each location + service combo. I'd first check to see that a main location page isn't already ranking for the service you plan to create a specific page for.

 

[newtolocalseo]

I would create pages for each location + service combo. I'd first check to see that a main location page isn't already ranking for the service you plan to create a specific page for.

Great point on checking the home page ranking.

Out of curiosity have you tested using /location/service vs /location-service?

 

[Colan Nielsen]

/location-service performed best in our testing.

 

[Trikru]

Type B is generally preferred in 2024, especially for multi-location businesses. It’s organized, helps with local SEO, and is scalable.