3 options of URL of my Google Business - What use where?

[Vitor]

Hello guys, good night (at least here in Brazil)
When someone asks me the GMB address of a client, what should I send?


- Google Maps business URL
- Google plus business URL
- Google maps embed business URL


I still have some difficulty understanding the purpose of each one for SEO.


For example, in dozens of citations sites, I am asked to put the business address in Google, I have these three options and I would have a guideline of how to use these three options, in short, are about the same thing.


Grateful!

 

[JoyHawkins]

Google Maps because it shows the reviews.

 

[Vitor]

Thanks for reply Joy, I create a lot of citations and at this time I was using Google Plus URL of GMB, I will use the google maps Url for the next ones, thanks again!