Mar 15, 2016
Reaction score
5 Frameworks for Creating Local Events with Community Value


Admit it.

You?d love to have a never-ending stream of positive online reviews. Being able to attract eager customers who value your work. To receive praise locally from the communities you?re a part of, and build an amazing reputation that attracts customers, sales and glowing reviews?

Most businesses won?t get it.

Not because they can?t get it, but because they don?t know how. They don?t know how to use local events to attract attention. They simply aren?t able to generate the results they need.

Can you use local events to attract attention?

Is there a way to use local events to attract customers and boost positive reviews for your business?

Absolutely. You do it by serving.

That sounds generic and really unhelpful doesn?t it? Let?s take a closer look.

You serve those with an audience. Individuals, businesses or organizations ? it doesn?t really matter. You go on a quest to find ways to serve complementary partners, those who serve the same basic audience you do in a different, yet complementary way.

Here?s what that looks like.

If you?re a?

  • Realtor looking for rave reviews you?d serve mortgage brokers, appraisers, home inspectors and title companies.

  • Plumber, you reach out to general contractors, mechanical engineers, electricians, etc. Anyone who?s part of the building, development or maintenance process.

  • Marketing agency, look for opportunities to help serve production houses, specialists like copywriters, graphic designers, marketers, etc.

See the connection?

You can?t serve everyone. You can?t be all things to all people. Instead, find the people whose business complements your own. These are the people you can make a difference for.

Your greatest impact comes from those you?

? Help the most. But how?

You probably want more customers and positive reviews, right? It?s not like you can walk into a random office and walk out with an address book full of happy customers and glowing reviews.

So, how do you do it?

How do you attract more customers who are eager to give you positive reviews? You figure out what they want. Every business has a list of desires, goals, fears, frustrations and problems.

Find out what they are.

Next, come up with a never-ending list of ways to serve each of your partners, helping them get what they want. This works best if you?re able to give at first without expectation.

This is both crucial and valuable.

That?s because giving initially, without expectation, is incredibly rare. You see this gross behavior at work on social networks. Follow other accounts on Twitter or LinkedIn, join a few groups and you?re bombarded with requests.

You see it with inexperienced sales people. Answer a cold call, express even the faintest interest and the sales person hounds you until you stop answering.

We?re all conditioned to be skeptical these days. It?s tough to get past gatekeepers. It?s tough to get in touch with real people.

How are we supposed to get potential partners to accept any of the local event ideas we have?

With a framework.

The right framework gives us a clear structure to follow, showing us when and how to approach potential partners with our event ideas. A framework gives us the ability to create new ideas at will, instead of becoming focused on the ideas we want to work.

The beautiful part about these frameworks is this: Handled properly they create the openings you need and methods you use to serve.

Let?s take a look.

Read Andrew's full post here to see the 5 frameworks he lays out for developing great local events.


Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Solid real world offline ideas that can benefit online goals!
Something we don't talk about enough here.

Love all Andrew's ideas in the detailed post at your site Garrett!
Similar threads
Thread starter Title Forum Replies Date
D Re: Looking for Some general SEO Framework to follow Recycle Bin 0
Pinkape404 Looking for Some general SEO Framework to follow Local Search 6
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
O Create an online store with Chinese goods Recycle Bin 0
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
J Recommendations needed for creating a baseline Local Search 4
D GMB Reinstate or Create New Account After Relocating Local SEO Job Board 2
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
W 1 business wants to create 2 profiles Google Local 101 11
H Home page and create map Google My Business & Google Maps 0
P Posts Created for Change in Business Hours Google My Business & Google Maps 2
djbaxter NEW Creating a new article thread How To Guides 0
djbaxter NEW How to create a new question and answer thread How To Guides 4
P Is it possible to create a second GMB page for a new business based at same address and landline? Multi-Location Issues 1
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
j_holtslander Insta-fail when creating a place? Help & Support for Google Local 5
C Help: new owner for biz, former employee created GMB, posting offensive photos and won't relinquish Help & Support for Google Local 12
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
Nicole Basham Are You Still Creating Regular Google Posts? Google My Business & Google Maps 5
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Oliver Keates Creating a GMB after Covid 19 Google My Business & Google Maps 1
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
Greg Bernhardt Creating a GMB listing for attorney owner of law firm Google My Business & Google Maps 7
K How Are New Categories Created? Google My Business & Google Maps 1
Rich Owings Can new GMB listings be created now? Google My Business & Google Maps 6
P Can you recommend a person or company to create Schema? Local Search 6
mikepetersonwi Unable to create GMB listing as it's considered a duplicate Google Duplicates & Merges 1
J Should I Create a GMB Website Google My Business & Google Maps 7
Barb Davids Create an event that my client works for but didn't create? Google My Business & Google Maps 1
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
jasonfox I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB? Google Duplicates & Merges 17
A Am I creating duplicate content? Google Duplicates & Merges 9
FriarTuck00 Opening Soon - Create or Wait? Citations 4
Lachlan_Wells Creating Duplicate Listings for Multilingual Businesses Google My Business & Google Maps 2
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
T Avoiding Doorway Pages/Creating Unique Local Content Local Search 0
Callmenicholi Google My Business Creating Google Contributor Profiles - Train Wreck Google My Business & Google Maps 9
L Which is easier to rank? Claim existing listing or create new listing? Ranking Puzzles 2
Kevin Marshall Should I Create a New Email Address For Citation Work? Citations 11
J Cannot Create Login Contact Us Messages 1
Toy2004 Creating City Pages Local Search 10
iwebresults Create second location to qualify for LSA Paid Search and Local Service Ads 4
S Does adding service areas create a radius? Service Area Businesses 19
S Create a short name & URL for your business Google My Business & Google Maps 10
U Is Google creating more listings with data obtained from elsewhere Google My Business & Google Maps 6
L Newly Created GMB Listings Disappearing Help & Support for Google Local 0
L Second Google listing being created from phone number Help & Support for Google Local 5
Oleg Donets Creating GMB listing for individual services Google My Business & Google Maps 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom