Joined
Oct 25, 2013
Messages
752
Reaction score
286
BrightLocal did a write-up last week that I don't remember seeing on here that I liked, and wanted to share. They took 5 case studies out there already, put them all in one place, and wrote what they thought about each. I always like seeing some data since it takes a while to gather from your own from clients, so it's always worth it to pay attention when you see something from other campaigns.


BrightLocal's writeup on 5 Local SEO case studies
Case studies have the advantage of helping us to learn from real world examples, not just expert advice. Within these examples above, there are some valuable lessons:

  • Do extensive research FIRST & and then optimize your listings
  • Citation Building is not a one-off task. Be ready to clean-up listings, update images and monitor reviews in each directory.
  • You can tighten deadlines for small local businesses. Most most won’t take years to improve, but if your website is taking too long to rank, you might want to change your SEO strategy
  • Always begin with onsite optimization first
  • It is very important to monitor and respond to reviews
  • Have a responsive, mobile-friendly website

Check out the rest of the article to see the case studies and details.

The first case study linked to especially is great, and well worth the time spent to read that all on it's own as well. That case study deals with (among other things) deals with going after some of the second-tier keywords, splitting out service pages, and cleaning up basic site structure.

Anyone else have any favorite take-aways? Or any personal experiences with getting some wins for a client by changing the main keyword targets?
 
Similar threads
Thread starter Title Forum Replies Date
K Spam Re: 5 local SEO case studies, with take-aways Recycle Bin 0
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0
Monica Simpson Local SEO Zoom - June 19th Events 1
Monica Simpson Meet Local SEO professional via Zoom Local Search 1
Monica Simpson Local SEO Zoom Meetup Local Search 1
djbaxter Local SEO Experts You Need to Follow on Twitter Local Search 0
Monica Simpson Local SEO Zoom Meetup Events 1
JoyHawkins How Do You Do Local SEO Keyword Research? Local Content 15
Srinath Checkout my new Local SEO Audit Tool & Get your Local SEO Score Recycle Bin 0
Monica Simpson Local SEO Zoom Meeting Events 19
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
djbaxter Special Combination Upgrade: LocalU Forum Access + Expert’s Guide to Local SEO Admin Stuff 0
Zhanna Does Local SEO for small hotels return the investments? Google My Business & Google Maps 4
djbaxter Indexing issue: Not Local SEO but looking for personal recommendations Local SEO Job Board 7
Jefflam How do you define good Local SEO work on Maps ? Ranking Puzzles 7
Travis Van Slooten Best On Going Training for Local SEO Consultants? Consultant's Corner 4
Shelly Hiring a Full-Time Local SEO & PPC Specialist Local SEO Job Board 3
H Local SEO Prospecting tools for Digital Sales Reps Local Search 6
D Title Tags for local SEO Local Search 3
J Local SEO within Self-Storage Industry Contact Us Messages 1
BipperMedia GMB Insights & Local SEO Reports Recycle Bin 1
Vicky Trainor GMB Insights & Local SEO Reports Recycle Bin 1
IanJohnson GMB Insights & Local SEO Reports Google My Business & Google Maps 22
M Local seo tools and software Local SEO Tools & Software 11
L Seeking an Adviser / Consultant for Local SEO Recycle Bin 0
E Seeking an Adviser / Consultant for Local SEO Local SEO Job Board 4
wideangle SEO implications of call tracking numbers on a local directory site Citations 19
S My Local SEO - Step by Step Checklist Guide 2019 Recycle Bin 0
G Looking for a Local SEO geek to do some consulting/analyzing Local SEO Job Board 0
Monica Simpson Local SEO and Fiverr Citations 20
H Remote work available for Full Time Local SEO Local SEO Job Board 1
Srinath New Local SEO Audit From Garrett Smith & InboundMD Recycle Bin 0
Colan Nielsen New Local SEO Audit From Garrett Smith & InboundMD Local SEO Tools & Software 0
R Looking for Local SEO Services in India Contact Us Messages 2
Brian Bender Any experience using BrightEdge for local SEO? Local SEO Tools & Software 0
JoyHawkins Advanced Local SEO Training Now Available Online LSF News and Announcements 0
ChloeButterfill Share your favorite free Local SEO tools Local SEO Tools & Software 42

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom