More threads by Garrett Sussman

Mar 15, 2016
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5 Tips to Strengthen Your Reputation Management Strategy and Boost Your SEO


5 Tips to Strengthen Your Reputation Management Strategy and Boost Your SEO

Committing to a professional, ongoing reputation management strategy is imperative, and not only because online reviews are great for business. Online reviews are also among the most valuable, and underappreciated, of all SEO-ranking factors. The quantity and quality of genuine reviews are not only a major local SEO ranking factor, but they also help close the online sales loop. First they find you. Then they recognize that you are better than the next best person. Then they buy from you.

So how do you ensure that you get great reviews?

Here are 5 tips to bolster your strategy:

1. People prefer to review people.

2. Even with reviews, content is king.

3. Getting reviews takes tenacity and perseverance.

4. You’ve got to give to get.

5. Capture and repair negative reviews.

This was a special guest post from John Jantsch of Duct Tape Marketing in collaboration with Phil Singleton of KCSEOPro.

John goes into greater detail with regards to his 5 tips.

Online to offline sales are becoming more integral to the success of small businesses.

So the big question is, How are you helping your clients close the online sales loop?

Read the full post here.


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