Bishop

Member
Joined
Oct 22, 2013
Messages
62
Reaction score
3
Are there any studies regarding the popularity of the 7 pack vs regular local organic results or paid ads?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241

Bishop

Member
Joined
Oct 22, 2013
Messages
62
Reaction score
3
Thank you SO MUCH Linda! :D

This is exactly the information I was looking for. Love heat maps. :) In fact, you answered another question before I asked it, how reviews with stars impacted clicks. Does authorship (photo) still work on the 7-Pack? I have authorship on my website and it does not show up in the 7-pack.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Where do you rank in the pack? Cuz author images only show up in the organic driven part of the pack. Depends in city and KW but usually it's the top 3. The lower listings are pulled from maps not organic, therefore the image won't show usually if you are D - G.
(But again it varies based on each specific SERP.)

So if author is set up right and you boost rank from D to B for example, your image should pop! :)
 

Bishop

Member
Joined
Oct 22, 2013
Messages
62
Reaction score
3
Good to know!
I am currently "D", so I am on the cusp of seeing if the my authorship is working!!! :D

One additional question (since you have all the answers to my questions :) )
Is there an overall 7-pack ranking of a city? I know the 7-pack in based on your location, but is there a overall ranking for a city and if so how does this influence results for city segmented (ie zip codes) results?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Good to know!
I am currently "D", so I am on the cusp of seeing if the my authorship is working!!! :D

Actually I think that has changed now and author images are not showing up in the pack at all.

One additional question (since you have all the answers to my questions :) )
Is there an overall 7-pack ranking of a city? I know the 7-pack in based on your location, but is there a overall ranking for a city and if so how does this influence results for city segmented (ie zip codes) results?

I don't even understand that question sorry.

If you set your location to city. And search for city + KW you get the pack. The pack is the pack. If you are searching from the north end of the city you could get slightly different results, esp if searching via mobile. But for the most part city + KW results will be the same pack.

I just tested. 1st with my location auto-detected. Then I set location and zip the next city over and did the same search (KW + city I'm in) and the pack never changed. Now if you search KW only without city, then it will change based on search location.
 

Bishop

Member
Joined
Oct 22, 2013
Messages
62
Reaction score
3
Thank you Linda!
You did answer my questions...I didn't know if the 7-pack was influenced by location (i.e. if you are closer to a business location does location in your phone detect that you are closer to that business and move that business listing closer to the top).

And I did notice that 7-pack does not have authorship profile photos which is a bummer. I was working on that this week...now not much point.
 

Dave

Member
Joined
Nov 19, 2012
Messages
254
Reaction score
78
Its a great question in my mind but one which is hard to tell and impossible to tell now. Its impossible now because if the clicks are organic either on the map or in an organic position google is going to report as Not provided. So who cares?

Well we have cared. We looked at it differently.

back when keywords were being reported and during maps we had some great serps for some smbs...and still do fortunately.

We ran very comprehensive adwords 24/7 so we had a denominator for all the searches on key phrases. that denominator supposedly told us ALL the searches for a phrase.

In some cases back in the day we had a one map for a discovery phrase (industry/city). We had the #1 organic result and a #1 adwords result.

that of course is danged great. What we discovered was that for those couple of discovery phrases we would see about 60-70% of all the searches in our adwords territory (which covered a big region). When the phrase was a recovery phrase ie a branded phrase with our business name with all of the same serps characteristics of one map, #1 in organic and #1 in adwords we might see 80% of the traffic in our region. Whoa that is high.

Now as we looked at other phrases with worse serps, maps positioning but the same adwords position we would see drops in overall traffic. Depending on the combo of positions we might see 20, 30, 40% of all the impressions in the region. it really depended on the combination of organic results/pac results. The worse those results were the lower the percentage of all the impressions in the region.

If we were first in a pac but it wasn't a one map we would get overall lower results in terms of percentage of traffic. If we were 2nd, 3rd or 4th in the pac we would get lower percentages. If we were in the PAC at the top but no organic results we would get lower percentages.

Roughly the adwords percentages (with a #1 adwords phrase) would come in at 8-15% of the total number of impressions. That was pretty consistent. The real variation would come in from the serps. Dominance in the organic and maps/pac position would generate a lot more traffic than dominance in the adwords position.

Were there more clicks on the map than on the organic results? I don't know for sure. The smb with those results has had great organic results before maps and the pac.

I have yet to see a study that correlates heat maps with clicks. On some of the heat map studies I truly doubt the veracity of the report.

Regardless though dominance in the organic and/or pac results are extremely worthwhile and drive traffic. Of that I'm sure.

Now I'll say this....the carousel view changes everything in my thinking. I don't have smb's in those areas. so I can't be certain....but in my mind that creates a whole new ball game. I'd love to see data on that.
 
Similar threads
Thread starter Title Forum Replies Date
Tim Colling SEM Post: Google Local 3-Pack Drops Organic Listing for Local Ad Local Search 0
B Ranking High Organically but Low in The Local Pack Local Search 4
S Three pack, reviews, organic search decimated for SABs? Google My Business & Google Maps 8
Ellen Ranking in GMB and Local Pack - Not Traditional Organic Results Ranking Puzzles 4
pwarrenseo Disconnect Between Organic and Snack Pack Rankings Local Search 14
S Client disappeared in 3-pack & organic after GMB category priority change Google My Business & Google Maps 10
S 3 Pack at bottom of page BELOW organic listings??? Local Search 1
Linda Buquet Local SEO: Which Performs Better - High Pack or High Organic Rankings? Local Search 10
L Does your presence in Google local pack have an effect on your organic ranking? Local Search 6
S For What it is Worth: High organic vs 7-pack Local Search 7
Linda Buquet Troubleshoot: Rank High in Organic but Drop out of the Pack? Google My Business & Google Maps 6
V Local listing showing above 7 pack with organic listing Local Search 5
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
Hanzel What would you do to make it in the Google 3 pack for "Personal Injury Lawyers" in Louisville Local Search 2
H Map Pack Ads for Service Area Business Google My Business & Google Maps 4
Shelly "On the menu: [item]" visual label in local pack Help & Support for Google Local 3
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
Tim Kahlert Knowledge Panel instead of Map Pack [inexplicable] Google My Business & Google Maps 7
zach.todd Snack pack versus clickthrough results Local Search 5
RattlingTram Map Pack Rankings for SAB with equal intent keywords Service Area Businesses 2
Justin Mosebach How to check SERPs for presence of a map pack in bulk? Organic SEO 4
B Google chrome and 3 pack Google My Business & Google Maps 3
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
C Ranking tool for the local pack Organic SEO 5
Gsmithmike Huge Spam On Attorney Local Pack Google My Business & Google Maps 10
M "Online Care" icon on 3 pack listing: How to get it? Google My Business & Google Maps 3
K "Near" other business showing in 3-pack??? Google My Business & Google Maps 6
L 2 year old website with no links, no content dominating local pack?? Google My Business & Google Maps 3
Bryan Bloom "Their website mentions" in the map pack 🤔 - any idea how to get this to fire 🔥? Help & Support for Google Local 4
A 6 doctors and clinics all with same NAP. How do you get into 3 pack? Google My Business & Google Maps 20
A Different local pack results on Android phone and iphone Local Search 9
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
Nathan_NZ Local Pack and Google Maps Correlation Google My Business & Google Maps 1
M GMB map pack: What triggers images coming up in map pack on SERP? Google My Business & Google Maps 10
annatindal GMB Recommendation for #1 Local Pack Attorney opening Firm with other Attorneys Google My Business & Google Maps 4
Colan Nielsen NEW Black “Ad” Label Appears in 3-Pack on Desktop Paid Search and Local Service Ads 9
JSammon512 Better Data in Google Ads & Analytics for Local Pack Ads (Google Local Extensions) Help & Support for Google Local 1
Blake Denman Interesting featured snippet above map pack Local Search 3
Jeffrey Three pack stats Google My Business & Google Maps 5
raellovepie Possible "no review" glitch in the SERP 3-pack Google My Business & Google Maps 2
C Can I have a perminant CALL NOW button as part of the Three-pack? Google My Business & Google Maps 6
BrianMacKenzie Variations in Number of SERPs Above the Map Pack Local Search 0
JoyHawkins Delivery Icons Appearing in the 3-Pack Google News: Important Changes & Features 17
M How can I dominate the local pack please? Local Search 15
D Local 3-pack Map Ads go to the highest bidder? Paid Search and Local Service Ads 6
nathangdavidson Click thru rates for Local Pack and Local Finder, by position, by device Organic SEO 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom