A quick investigation into the new "About This Place" feature

reported by Valentina Vasileva via @whitespark on LinkedIn (Link to post)

So I did some investigation, and here's what I'm finding:

• It's mostly in the hospitality and tourism/nightlife vertical:
  • Bars, nightclubs, museums, movie theaters, restaurants, zoos, parks, video arcades: IN
  • Doctors, contractors, malls, retailers, hospitals, accountants, lawyers: OUT
  • Hotels are OUT, even if you click on the profile without being in the special hotel display:
    
    
• There seems to be a similar threshold to the mobile-online "things to know" feature, ca. 40-50 reviews, but at the lower end, there are clearly other factors. Compare these pairs
  
  
  
  
  
  
  
  
  
  
  
  
  
  
• The exact differentiator remains unknown to me. It's not "numbe rof reviews with photos" and it's not "review topics with enough reviews associated with them".

 

[JS Girard]

Addendum: It's showing also for gyms.

 

[JoyHawkins]

This is interesting. Definitely interested to hear if people see it on home services.