Additional Links in Google Knowledge Card

[RedBeardMarketer]

I found a link in my client's knowledge card and it is causing some issues. I am curious if anyone has some background on how these additional links are chosen to be added. Below is a screenshot of an example client.

If anyone can point me in the correct direction of some articles, threads or other background sources, it would be much appreciated.

 

[Linda Buquet]

Thanks for sharing and asking RBM!

Looks like an integration with Health Grades. Is your client paying for any advertising or an appt booking service via HG?

I ask because I assume many of these integrations we see are paid content deals. Seems HG would not pay to do free booking unless the client was paying HG. Therefore if a patient books online via Google, there will be a charge from HG.

Off to find links to explain this feature...

 

[Linda Buquet]

And here are some links about this feature that's been around for awhile - or at least in testing.

Google Help Doc:

<a href="https://support.google.com/business/answer/6218037?hl=en">Local business orders and appointments - Google My Business Help</a>

Remove or fix an inaccurate link

Orders and appointments links appear on Google via third-party companies. They're not actively managed by Google. To stop a specific link from appearing with your business info on Google, contact the appropriate third-party platform and ask them to remove the link from the markup that they provide to Google.

If the link is broken or leads to a 404 error, you can contact Google support for help. If the link works, you'll need to contact the third party's support team.

Search Engine Land post from 2015:
<a href="http://searchengineland.com/book-an-appointment-right-from-the-search-results-with-googles-latest-test-228404">Book An Appointment Right From The Search Results With Google's Latest Test</a>

 

[JoshuaMackens]

Surely HG isn't doing it to steal leads from you and misdirect you into using HG for those leads?

 

[RedBeardMarketer]

Thanks everyone for the insight. I am talking to my client today and I hope to have some insight of my own to share!