Joined
Aug 8, 2012
Messages
127
Reaction score
5
I have a small hotel client located in the Redwood City, CA area who is looking to increase their advertising budget and wondering where the most impact would be....yelp, google express (the maps/local advertising) or google adwords. I already manage their adwords so i know that is successful but i do not have experience in the other two. Just curious if anyone here has seen positive results from either Yelp or Google Express.

thanks!

Shonda
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Shonda,

Thanks for letting me move this from the Private Pro forum to public so you can get more opinions.
 

Greg Schueler

Member
Joined
Mar 14, 2013
Messages
148
Reaction score
66
Hi Shonda,

When you are asking about Google Express, that is a local delivery type program from Google, so don't think that would apply to a hotel.

If you are referring to their Adwords Express, I don't think you would want to do that since you are already doing their Adwords. Adwords Express is just an easy way to get started with Adwords and let Google determine the keywords based on your category. Just keep doing the full Adwords and you will get better results.

Yelp advertising can be very good in some niches. I haven't had any clients in the Hotel niche, so can't say for sure, but in general I have seen good results.

Another thing you may consider is see which travel sites rank in the top of searches for your keywords and see about advertising on those sites (Ex: trip advisor, expedia...etc) and take advantage of their traffic.

Hope that helps.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I second the above suggestion of travel sites. TripAdvisor should probably be your #1, maybe even above Adwords.
 

David

Member
Joined
Nov 30, 2012
Messages
6
Reaction score
0
Yo can't actually have an Express account if you have a full AdWords account as far as I know. It's one or the other.

Depending on what you mean when you say "they are successful". Are you tracking leads? Good ROI? If so I would do the following in this order;

1. Bing PPC
2. Facebook PPC (with an offer)
3. Google Display but as a branding campaign

And I hope you have installed a re-marketing pixel on their site from both Google & Facebook as this is extremely effective. (and free)
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Running remarketing on a existing adwords campaign is great - highly recommended. I haven't done much with Yelp advertising, but from what I've heard it's really hit or miss. Facebook might be your second best bet.
 
Similar threads
Thread starter Title Forum Replies Date
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
sixthcitysarah Advice for Dental Office Buying Closed Practice? Google My Business & Google Maps 4
coachmarino Advice for Suspended Listing? Google My Business & Google Maps 3
raellovepie Reported GMB keeps coming back. Need Advice Spam on Google 1
J Advice Needed - GMB Listing Visibility Issues Help & Support for Google Local 7
B SAB With Virtual Address - Advice Needed Help & Support for Google Local 4
Nicole Basham Multi-service Service Area Business: GMB Optimization Advice Needed Service Area Businesses 2
AdamB In need of advice - Spam listing keeps reappearing Spam on Google 16
rutkap Spam Help/Advice Needed Spam on Google 20
ValerieM Advice Local Directory Listing Service - Suggestions or Advice Citations 24
M Advice needed can I have my GMB cake and eat it? Multi-Location Issues 3
Colan Nielsen [Examples Needed] GMB Support Offering Ranking Advice Google My Business & Google Maps 2
P Creating local city pages near to my branches advice Local Search 4
Tim Colling Facebook Page Merging advice Mobile & Social 21
C Multi-Location Keyword Targeting - Looking for Thoughts / Advice Multi-Location Issues 0
chrish Multi-Location Keyword Targeting - Looking for Thoughts / Advice Multi-Location Issues 4
D Need advice on a bad reviews from competitors Local Reviews 7
BaggySEO Some advice on a bad review please Local Reviews 3
H My Advice on Chamber of Commerce Links Local Search 1
brownaddesign GMB Business Hours - Need Advice Google My Business & Google Maps 3
P Advice on URL Redirects Local Search 2
SEOExpertBrad Could use some advice dealing with a Local GMB spammer.... Local Search 2
W Google Reviews Removed - Any advice welcomed Local Reviews 10
P Hyphen In Domain / Domain name advice ? Local Search 4
J Just Starting Out As A Freelance Content Writer. Advice Is Welcome. Consultant's Corner 4
djbaxter Need advice. Google post card sent. Now client says no mail delivery there. Help & Support for Google Local 3
Tilak Advice on Firm Names vs Website Local Search 2
T Advice on National Brands Local Search 12
J Got a brand domain but should I register a PMD to help rank ? Any advice please :-) Google My Business & Google Maps 4
M Need advice with this MCF Google My Business & Google Maps 0
P Could i have some advice on a recent drop in rankings on a clients site Local Search 4
Mike NCM Need advice on converting a 'blackhat' site to 'whitehat' Local Search 6
Linda Buquet Google My Business Finally Adds Advice for Working w/ SEO Companies - Joy Hawkins Google My Business & Google Maps 2
J In Local Pack for most keywords but NOT main keyword , any advice please Help & Support for Google Local 7
James Watt Questionable Advice on recent Search Engine Land article Google My Business & Google Maps 20
H Organic Penalty Advice - your thoughts Local Search 3
J Advice Needed on Client My Business Listing and Maps Help & Support for Google Local 5
web50local Need Advice: Same Business Name, Different URLs and Locations Local Search 4
Jim Froling Great advice from Phil Rozek Consultant's Corner 4
JoshuaMackens UBL/Advice Interactive Merger Google My Business & Google Maps 4
H Multi - location advice: call center and phone number Multi-Location Issues 5
H Multi - location advice: call center and phone number Multi-Location Issues 5
D Need some advice Help & Support for Google Local 7
M Google Local Listing Advice Service Area Businesses 5
MarketingGiant Google Local Listing Advice Service Area Businesses 5
Linda Buquet Your best Local Search ranking advice? In just one sentence. GO! Local Search 38
dani Seeking advice about 2 Local listings Help & Support for Google Local 6
R Seeking Advice - Possibly Hijacked Email Break Room: Chat and Off Topic 2
M Client's site is over-optimized (urls, footer, anchors). Need advice! Local Search 11
brentnau Advice To Remove False Review Google My Business & Google Maps 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom