More threads by Linda Buquet

Linda Buquet

Local Search Expert
Jun 28, 2012
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Calling all schema geeks and technically advanced SEOs....

I know you are out there and are going to love this one!

Barbara Starr over at Search Engine Land gives a round up of tools the geekier ones in our midst will want to take a look at.

<a href="">Use These Tools To See What Entities Are On A Web Page</a>

Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning.

This article will introduce you to various tools that will help you identify entities on a web page. These tools include:

Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page

A fantastic visualization tool for entity graphs which can be run locally on your computer

I honestly did not have time to do a deep analysis of this information but after a quick skim and a little research decided to highlight this one.


The META SEO Inspector (Chrome Extension) lets you see all kinds of metadata provided to search engines including metadata tags, information, Facebook Open Graph, Twitter tools/cards and more.

From the developer: "Meta data is not just the usual HTML meta tags, but the XFN tags, various microformats, the recently introduced canonical attribute, the no-follow links and so on.

This extension is mainly aimed at web developers that need to verify the HTML of their site to follow the Webmasters' Google Guidelines, but even to who is curious about any page contents that are usually not visible, but can reveal interesting site properties.

Alerts are showed when the meta data is not within certain ranges, for example when the description tag is too short, or too long."

Also right in the tool, it will open up direct links to check that site with other tools like SEMrush, Majestic SEO, Keyword Density Analyzer, Google Rich Snippet Testing Tool and lots more. Here is a screenshot of them all.

I just picked that one out of the bunch because it looked like one of the more fully featured for our needs.

TIP! I'd consider using a tool like this not only on clients, but if you see a new player jump to the top of the pack, or are trying to analyze what the top 3 players in the pack are doing to earn their high ranking status, would not hurt to check out the competitors with this level of detail. And if you can do it at a glance, with a free tool - why not, right?

But check out the rest, let us know if you try any and which ones you like.

Thought you were going to play at the beach this weekend?
Get your inner geek on and play with cool new tools instead!

What do you think?


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