More threads by Rich Owings

Rich Owings

Local Search Expert
LocalU Member
Apr 21, 2014
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Ever seen anything like this?

Looking at All Users, data begins to show up in March 2014, but if I add Organic as a segment, I see no traffic (organic or not) until July 2017.

Screen Shot 2018-10-25 at 11.23.11 AM.png
@Rich Owings, I've seen that before. Some Analytics data got wiped out earlier this year, when Google's data-retention settings changed. What you might find in various views in GA is that data older than 26 months is gone.

I don't know of a way to reconstruct the lost data, but there's a setting you can change so that Google keeps data indefinitely, starting today. Here is a good walkthrough: The Google Analytics Setting You Must Change Immediately
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Good catch. Sure enough, when I check the setting, data retention is set to 14 months, and I can't see traffic before Aug. 25, 2017. It's just strange that I can see other, earlier traffic until I display the organic segment.
Ah, I see. And I thought all the GDPR craziness was behind us. Thanks for solving the mystery!

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