GA4 discrepancies

[Rich Owings]

I'm guessing I'm not the only one trying to generate client reports using GA4 for the first time today. Here's a discrepancy I'm trying to figure out. All numbers compare July 2023 to July 2022.

Under Life Cycle > Acquisition > Overview, in the New Users and Sessions default boxes, I see organic new users up by 0.8% and organic sessions up by 2.3%

But when I filter to show organic only, under Acquisition > User Acquisition I see a 7.04% increase in new users. Under Traffic Acquisition, I see a 7.45% increase in organic sessions.

Any idea why? Screenshot attached.

 

[cfazio]

Edit * I read this incorrectly and am also not sure ha.

 

[Rich Owings]

Edit * I read this incorrectly and am also not sure ha.

Thanks for taking a look.

 

[cfazio]

@Rich Owings this article should answer your question!

User Acquisition vs Traffic Acquisition in GA4. What's the difference?

Learn the difference between User Acquisition vs Traffic Acquisition in Google Analytics 4. It's crucial to learn this distinction.

www.analyticsmania.com