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- Jul 6, 2017
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Hey, guys -
After digging through a lot of threads here on SABs, I'd love to hear your take on my particular situation:
My current company is a nationwide provider of services that operate on a local level. We operate in 75 local markets, and each market has several physical locations.
These locations are strictly dispatch centers for our teams to go out and serve customers at their addresses. For instance, we may have, say, 5 different locations in the Atlanta area. They're all staffed, but they rarely serve walk-in customers on site (we do see customers during business hours, but only with an appointment. That only happens with about 10% of our base).
So we have a few hundred GMB listings. And we find a few issues:
So we're thinking about changing over our listings to SABs with unlisted addresses. Here are the questions:
Thanks in advance for any thoughts on the matter. Long-time SEO-focused marketer, but this is my first time really dipping into Local listings.
After digging through a lot of threads here on SABs, I'd love to hear your take on my particular situation:
My current company is a nationwide provider of services that operate on a local level. We operate in 75 local markets, and each market has several physical locations.
These locations are strictly dispatch centers for our teams to go out and serve customers at their addresses. For instance, we may have, say, 5 different locations in the Atlanta area. They're all staffed, but they rarely serve walk-in customers on site (we do see customers during business hours, but only with an appointment. That only happens with about 10% of our base).
So we have a few hundred GMB listings. And we find a few issues:
- 40% of visitor actions are people are often trying to find directions to our business (something we want to discourage).
- People often leave negative comments about "This place is in the ghetto" when they see our actual location on a map - in spite of never having to go there.
- Customers often don't know which location to use to leave reviews, since there are many per town, and they're uncertain of their provider's origin.
So we're thinking about changing over our listings to SABs with unlisted addresses. Here are the questions:
- Is there a good reason NOT to change over to hidden-address SAB listings? (I've read some posts on here that talk about having multiple SAB locations being a good way to get your locations flagged and shut down by Google - truth?).
- Will making the change negatively affect our rankings?
- Is there any benefit to keeping the the multiple locations per town, or should we simply consolidate and go after 1 SAB location per market?
Thanks in advance for any thoughts on the matter. Long-time SEO-focused marketer, but this is my first time really dipping into Local listings.