Local Search Expert
- Jun 28, 2012
- Reaction score
Yesterday we looked at a click through study and some heat maps showing where users click in the new Local 3 Pack - by Casey Meraz.
Last night I discovered Mike Ramsey from Nifty Marketing did another CTR study with heap maps.
Mike's study included shots/analysis of both desktop and mobile results for attorney and storage unit queries. He even did a heat map for the new sponsored home service packs in San Francisco.
5 Revealing New Local Pack Click Through Rate Studies
When changes happen I like to run whatever tests I can to understand the effects. While these click through rate studies don’t represent every search phrase, they sure do give us some interesting things to think about. For each of these we asked 100 individuals a variation of the following question:
“Pretend you needed an (industry) in (location). On a (Desktop/mobile device) you searched for “(Google Search Phrase)” and got the following search result. What listing, result, or option would you click/touch on next?”
Click through (pun intended) and check out Mike's heat maps and click through analysis.
THANKS MIKE! Great information!
In case you missed it, here is the thread about Casey's click through study.
<a href="http://www.localsearchforum.com/google-local/35624-new-3-pack-click-test-study-see-where-potential-visitors-clicking.html">New 3 Pack Click Test Study! See where potential visitors are clicking</a>
See some correlation between the 2 studies?
They both scream loud and clear - organic is the place to be!
Besides the fact that organic rules again, does anything else jump out at you???
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