More threads by Charley Vail

Charley Vail

Nov 14, 2019
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Hopefully, this is the correct spot for this question. More of a GA4 question rather than Local SEO, but I will be brief.

In the past for all of my clients, when organic clicks for branded search terms (search terms with company name in it) go up month over month, so does the organic landing page traffic to the homepage. Those two stats always go in the same direction.

I am now using GA4 when reporting to my clients and for the month of July, they all received massive spikes in organic landing page traffic to their respective homepages but all of them had less branded clicks in July than they did in June. Hundreds less.

Anyone else noticing a large spike on organic traffic to the homepage that seems abnormal?
If you look at the source of the traffic, does it provide any extra insight?

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