Colan Nielsen

LocalU Faculty
Jul 19, 2012
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I had someone recently ask me about Nacho Analytics Has anybody used it before? Was it useful?

Skeptical of how accurate their estimates of competitor traffic are (I assume it’s based on an estimate). Is there any data that is unique to this tool that you can't get from ahrefs or SEMRush?

Margaret Ornsby

Local Search Expert
Jul 22, 2013
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There's a good Reddit thread worth the read if anyone is considering it:
Key takeaways
  • There is no history. You only see today forward when you add a new site(s).
  • If your sites/competitors have a heavy mobile traffic skew then throw the data out the window, this is desktop only.
  • When I compared their data to actuals (on a site that has an 80% desktop slant), they were off by a factor of four in most areas and up to a factor of ten in others.
That top point then explains this additional tid-bit I found
What it seems to be doing is setting up a new GA site inside of the user’s account, then passing the data, which comes from somewhere other than Google into the GA presentation layer.

Tim Colling

Local Search Expert
LocalU Member
Sep 3, 2014
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