Anyone Used Nacho Analytics?

[Colan Nielsen]

I had someone recently ask me about Nacho Analytics Has anybody used it before? Was it useful?

Skeptical of how accurate their estimates of competitor traffic are (I assume it’s based on an estimate). Is there any data that is unique to this tool that you can't get from ahrefs or SEMRush?

 

[Margaret Ornsby]

There's a good Reddit thread worth the read if anyone is considering it:
Key takeaways

• There is no history. You only see today forward when you add a new site(s).
• If your sites/competitors have a heavy mobile traffic skew then throw the data out the window, this is desktop only.
• When I compared their data to actuals (on a site that has an 80% desktop slant), they were off by a factor of four in most areas and up to a factor of ten in others.

That top point then explains this additional tid-bit I found

What it seems to be doing is setting up a new GA site inside of the user’s account, then passing the data, which comes from somewhere other than Google into the GA presentation layer.

 

[djbaxter]

It's been almost 24 hours since @Colan Nielsen started this thread and I'm proud to say I'm still biting my tongue and not posting "not yo analytics" dad jokes yet.

 

[Colan Nielsen]

Thanks @Margaret Ornsby Very helpful!

 

[Tim Colling]

It's been almost 24 hours since @Colan Nielsen started this thread and I'm proud to say I'm still biting my tongue and not posting "not yo analytics" dad jokes yet.

I'm sure we're all very grateful for that too, @djbaxter

 

[Tim Colling]

There's a good Reddit thread worth the read if anyone is considering it:
Key takeaways

That top point then explains this additional tid-bit I found

Thank you for posting that, Margaret. Very interesting, and not very surprising. Usually, if something seems to be too good to be true, it is.