Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
770
Reaction score
545
I've got a couple of lodging clients and they drive me crazy. For the most part, I see declining organic traffic. But the tactics that have worked so well for every other type of client are doing nothing for them. Occasionally I'll see brief gains or periods of flat traffic, but the historic trend line is a decline. I don't know why it took so long but today I started thinking about how much traffic is being diverted to Google Hotels and OTAs. So I'm wondering if this is the reason. I'm curious if others with lodging clients are seeing the same thing.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
4,330
Solutions
19
Reaction score
2,436
Hey Rich,

Are there any specific dates when you have seen traffic drops? Or has it just been a gradual, constant decline?
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
4,330
Solutions
19
Reaction score
2,436
Are you seeing a decline in conversions as well?
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
770
Reaction score
545
Great question. I'll ask the owners. I'm not privy to their booking data.
 

pony

Member
Joined
Jun 26, 2019
Messages
124
Reaction score
85
Are your clients not participating in Google Hotels? I'll just say that there has been and industry wide shift from organic > meta search due to big changes in G's end.
 

pony

Member
Joined
Jun 26, 2019
Messages
124
Reaction score
85
Yes. And your client is valid in their hesitancy to join due to the OTA madness. Spending the time and energy to make sure they are matching rates property leads to a debate on whether or not the traffic is worth it but not being there seems to be a huge detriment.
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom