Before and After Results Of Removing The "Located In" Feature On A GMB Profile.

[LightOfHeaven]

So I got a call from this barbershop, and they've been struggling to rank. When I audited their GMB & site, everything looked phenomenal. They had great on seo and even better off page with amazing backlinks, citations, 250+ reviews, and over 200 photos. They posted daily and even hosted events.

Their business was "Located In" a building whose GMB was marked as permanently closed. The building is 1) not closed, 2) not verified either, and 3) the barbershop is a storefront, so it's technically not located "in the building."


Before :

After : It took me months and multiple requests to have it remove from their GMB, their rankings are now coming back alive and maintaining.

just a reminder to keep thinking outside the box.

Having the "located in" feature is not a bad thing at all especially if it's under a well maintained GMB.

 

[Janell H]

I love these insights and examples. Thanks so much for sharing!

 

[JS Girard]

What's infuriating about "located in" is that there's no owner control on it whatsoever. We've had several clients move away while leaving these in and every time it's a huge hassle to get rid of them afterward because Google systems are completely useless.