Linda Buquet
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Boost Review Follow-Through With this "How to Ask for Reviews" Formula & Script
Here's a great video to have clients watch that gives them coaching on how to ask for reviews.
Many business owners/employees don't ask because they are uncomfortable and don't know what to say. It's helpful to offer them coaching on how to ask for reviews in a way that is comfortable, effective yet does not make the customer feel pressured in any way.
There are some psychological triggers that are very subtle, yet powerful that help increase the likelihood the customer/patient will follow through and actually leave the review.
Here is a soft, easy effective formula & script for asking for reviews --- and getting them!
These tips come from Bob Sommers from Five Star Review System, an extremely comprehensive review service that I think is worth looking into. (Not to be confused with getfivestars.com which is another great review service we've talked about here at the forum before.) Bob tends to really specialize in Dentistry which is how I met him, but his system works for all types of businesses and includes a "review funnel" strategy.
In our latest InsideLocal webinar (Service Area Business Issues) one of our speakers, Thomas Ballantyne from Bulwark Pest Control talked about the fact that if you ASK customers face to face after they just got great service - the reciprocity factor kicks in and they are more likely to follow through and give you one than if you just send a follow up email. So they train their technicians to ask for reviews.
Thomas said: "When a customer is standing before you happy, satisfied, and smiling, they are ready to write you a glowing review. You just have to smile back and ASK."
But business owners and especially staff WON'T ask if they are not comfortable - you need to give them a script and some coaching to help them with the process. I think the video above is a tool that could help.
Here's a great video to have clients watch that gives them coaching on how to ask for reviews.
Many business owners/employees don't ask because they are uncomfortable and don't know what to say. It's helpful to offer them coaching on how to ask for reviews in a way that is comfortable, effective yet does not make the customer feel pressured in any way.
There are some psychological triggers that are very subtle, yet powerful that help increase the likelihood the customer/patient will follow through and actually leave the review.
Here is a soft, easy effective formula & script for asking for reviews --- and getting them!
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These tips come from Bob Sommers from Five Star Review System, an extremely comprehensive review service that I think is worth looking into. (Not to be confused with getfivestars.com which is another great review service we've talked about here at the forum before.) Bob tends to really specialize in Dentistry which is how I met him, but his system works for all types of businesses and includes a "review funnel" strategy.
In our latest InsideLocal webinar (Service Area Business Issues) one of our speakers, Thomas Ballantyne from Bulwark Pest Control talked about the fact that if you ASK customers face to face after they just got great service - the reciprocity factor kicks in and they are more likely to follow through and give you one than if you just send a follow up email. So they train their technicians to ask for reviews.
Thomas said: "When a customer is standing before you happy, satisfied, and smiling, they are ready to write you a glowing review. You just have to smile back and ASK."
But business owners and especially staff WON'T ask if they are not comfortable - you need to give them a script and some coaching to help them with the process. I think the video above is a tool that could help.
