BrightLocal's Local Consumer Review Survey 2017

[rosie.brightlocal]

Hi everyone,

I've recently joined BrightLocal, and this is my first post on Local Search Forum - hi! I wanted to share our latest Local Consumer Review Survey in case it was useful to you.

This year's report includes:

• 97% of consumers read reviews for local businesses in 2017, with 12% looking daily
• Consumers read an average of 7 reviews before trusting a local business
• 85% of consumers trust reviews as much as personal recommendations
• 17% fewer people visit a business website after reading good reviews than in 2016
• 79% of consumers read fake reviews in 2017 - but 84% can't always spot them

Hope you enjoy!

Thanks,
Rosie

 

[Linda Buquet]

Welcome Rosie and thanks for sharing your latest survey with us!