Oct 5, 2017
Hi everyone,

I've recently joined BrightLocal, and this is my first post on Local Search Forum - hi! I wanted to share our latest Local Consumer Review Survey in case it was useful to you.

This year's report includes:

  • 97% of consumers read reviews for local businesses in 2017, with 12% looking daily
  • Consumers read an average of 7 reviews before trusting a local business
  • 85% of consumers trust reviews as much as personal recommendations
  • 17% fewer people visit a business website after reading good reviews than in 2016
  • 79% of consumers read fake reviews in 2017 - but 84% can't always spot them

Hope you enjoy!

Rosie :)

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