klharris08

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How is it that customer feedback companies don't run into the problem of Google not allowing soliciting reviews in bulk?


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JoyHawkins

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It's a "rule" that I've literally never seen enforced. I wouldn't worry about it.
 

Eoghan_MFeed

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+1, it's a published article but on the flip side, Google gives business owners posters asking customers to review them. Have never seen them penalize or enforce this policy.

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FYI, I would strongly advise against doing it on Yelp. You can get your listings flagged and category search ranking penalized. Yelp advertisers will also get their campaigns shut off.

 

Jon Hall

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Having run a "customer feedback" (i.e. review management) company for 5+ years, we were very cognizant of this rule and its wording, and even in the absence of known penalties, I'd still recommend adhering to its "spirit".

"Bulk" solicitation evokes this scenario: a business with 20 years of customer data wants to buttress its GMB listing by blasting its historical customer database with review requests. If successful, this seldom-reviewed business suddenly gets scores of reviews on GMB in one fell swoop. Even if there's no Google penalty per se, the result smells funny to consumers, especially a year or two down the road when all of the listing's reviews are old.

"Transactional" solicitation is a better model to follow, even if requesting reviews from past customers. Reaching out to a few at a time over time creates a natural, consistent flow of reviewers, adheres to the spirit of Google's policy, and produces a better result WRT to savvy consumers who pickup on this stuff in surprising ways.
 

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