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- Jun 4, 2014
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We have a client who is ranking very well in his market and in others. However, over time Google has started pulling snippets from content for his search results instead of using his meta description. His meta description has proven to convert well, while the snippets are very random. It started out with a few pages where this has happened, but over time now this is happening on most of his high volume pages.
We have tried manipulating the page text to get what we want in the description to be snippeted with the keywords, but that hasn't worked - it will skip right over it and snippet something else, even if the keyword is in it. We also have tried both things suggested on Customize search results snippet text - Google Search Appliance Help - on the first the code seems to add weird formatting on the front end, and on the second while it does help exclude some things we definitely don't want to include in snippets (like a list of ZIP codes on the page) it doesn't stop the snippets from happening or define what should be snippeted.
Does anyone else have similar experiences with this, and if so have you found a way to better control what is done here?
We have tried manipulating the page text to get what we want in the description to be snippeted with the keywords, but that hasn't worked - it will skip right over it and snippet something else, even if the keyword is in it. We also have tried both things suggested on Customize search results snippet text - Google Search Appliance Help - on the first the code seems to add weird formatting on the front end, and on the second while it does help exclude some things we definitely don't want to include in snippets (like a list of ZIP codes on the page) it doesn't stop the snippets from happening or define what should be snippeted.
Does anyone else have similar experiences with this, and if so have you found a way to better control what is done here?