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@mblumenthal has stated that there is a ranking benefit once a business gets ten Google reviews. I came across an interesting SEO test. What would happen is a business dropped below ten reviews. I was advised on June 23rd that a local business had been offering gifts in exchange for Google reviews. On June 23rd, they had 14 5-star Google reviews. On June 27th, Google removed ten reviews and dropped them down to four reviews. I ran PlacesScout rankings reports on June 27th, and there were no ranking changes. I ran a new report today, and the business lost its rankings.
For the businesses that I have removed reviews for, I have never seen any results. One business went from 1300 down to 650, twice and not once did they lose any rankings, even when they went from a 4.9 to a 4.7.
For the businesses that I have removed reviews for, I have never seen any results. One business went from 1300 down to 650, twice and not once did they lose any rankings, even when they went from a 4.9 to a 4.7.